management

Coronavirus Tips For Clients

Posted by on March 12, 2020 at 8:59 am

As a result of the ongoing Coronavirus (COVID-19) developments, many of your clients are probably asking whether they should be working out and heading to the gym?

Reassure them with the steps you are taking to keep them healthy and safe:

Read more on Coronavirus Tips For Clients…

Fitness Business: Set 2020 Up For Success

Posted by on January 21, 2020 at 2:16 pm

It’s January and it’s our crunch time, our ‘make or break’ time. Right now you have the best opportunity to make the biggest impact on a lot of people’s lives. This is when people are thinking about getting back in shape. It’s just human nature that come January people are motivated to start working out and taking better care of themselves.

 

Remember that successful marketing for any business is being in the ‘Client’s Mind when the Client is Ready to Buy!”…and right now the client is definitely ready to take action. You just need to be there to show them how you can help them achieve their goals! 

This is the time of year when most people WANT and NEED your help.

January is when you should be setting up your entire year for success.

Read more on Fitness Business: Set 2020 Up For Success…

Happy Trainers. Successful Fitness Business.

Posted by on November 21, 2019 at 12:30 pm
Over the past month you have probably read my blog posts on leadership: “How To Go From Trainer to Leader,” “Lack of Revenue? Lack of Leadership,” “A Leader They Will Follow.”  Now that you know how to become a leader and where you should be spending your time…it is time for you to learn how a leader keeps their team happy and intact.

Read more on Happy Trainers. Successful Fitness Business….

A Leader They Will Follow

Posted by on November 14, 2019 at 2:14 pm

Here we are at week three of my 4 week series on Leadership in the Fitness Industry.
I have explained the reason why it is important to make the transition from being a trainer to being a leader so that you can take charge of your business and grow!  You also now know why successful businesses require leaders who devote a majority of their time to leading their team to greatness.

 

 

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How To Go From Trainer to Leader

Posted by on October 31, 2019 at 7:26 am

I have always said that exceptional leadership is the MOST important factor in creating a successful business. Leadership is a skill that you may have naturally or you may have to learn, but it is always a skill that you can hone.

I have put together a 4 part video series on the leadership skills that every fitness business owner/manager should work on. Perfect these 4 skills and you will see business revenues jump!

Read more on How To Go From Trainer to Leader…

Going Outside With Clients? Play It Safe.

Posted by on June 5, 2018 at 10:34 am

It is that time of year when many personal trainers and group exercise instructors start taking their clients outside for workouts. Clients love getting the fresh air and trainers can keep things interesting with TONS of new exercises and adventures in the great outdoors. We have a couple protocols when it comes to bringing clients away from the studio for workouts and I recent sent them this email as a reminder:

“Great weather has arrived in the Pacific Northwest and many of you want to take your clients outside for workouts. I love that! Read more on Going Outside With Clients? Play It Safe….

A Clear Vision: Does Your Fit Business Have One?

Posted by on October 5, 2017 at 8:18 pm

visionIn previous blog posts I have walked you through how to truly be prepared to run and market a successful business. We have reviewed how to ensure you know your clientsknow your competitionknow your businessand know yourself. Once you know all of these aspects of your business you are ready to establish a mission statement, vision and motto. Whether you are just starting up or you have been in business for a long time…make sure to read this blog post to insure you REALLY have a mission, vision and moto that you (and your staff) can lean on.

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Is Your Fitness Business Making This Mistake?

Posted by on June 6, 2017 at 1:57 pm

MBO computerIn all of our conversations and consultations with fitness business owners…one of the most common mistakes we notice is that business systems are not automated and centralized.

Too many Personal Trainers and Personal Training departments and businesses continue to use a manual scheduling process.

This leads to various scheduling errors, frustrations, ineffective communication processes and ultimately lost revenues.

One of the very first recommendations we make to a Personal Training department or Training studio is to invest in a Business system that will allow them to track the pulse of their business and incorporate administrative systems that allow for high levels of customer service. Read more on Is Your Fitness Business Making This Mistake?…

Building a Successful Group Training Schedule

Posted by on March 24, 2016 at 6:18 pm

12189907_10153647039978607_627955829296153599_nBuilding a successful group training schedule can be a daunting task. There are many factors to take into consideration and sometimes it is difficult to know where to start! We revamp our group training schedule 3 times per year. These changes coincide with the client surveys that we conduct 3 times per year (scheduled into our Yearly Marketing Plan).

Your fist step is going to be to create and send out a client survey that will provide you with the feedback you need to develop a group program that will serve the needs of your current clients. Read more on Building a Successful Group Training Schedule…

On Floor Trainer Reviews

Posted by on March 9, 2016 at 8:58 pm

 

DSC02801One of the tasks that is included in our yearly marketing plan each year is for our Fitness & Training Director to schedule on floor trainer reviews with each of our personal trainers. If you haven’t included this in your yearly marketing plan it isn’t too late! Remember, your clients expect the very best from you and your team. Spending time with each of your personal trainers (rookies and experienced trainers) helps the trainer hone in on what is expected of himself/herself and allows you to give constructive feedback. Make sure your standards are being met. Take the time to conduct on floor trainer reviews with your staff!

Here are a couple of the things our Fitness & Training Director will be looking for:

  • Arrives early and prepared for session
  • Appropriate attire, hygiene and speech
  • Gives a warm greeting to client
  • Checks with client on the status of their workouts/fitness routine
  • Has client sign in for session
  • Finishes session on time
  • Teaches exercises using an appropriate style (explain, demonstrate, client practices, quizzing)
  • Session is dynamic and interactive
  • Offers regular and appropriate eye contact
  • Body language demonstrates focus and attention on client / Hands-on spotting

Read more on On Floor Trainer Reviews…