Building a Successful Group Training Schedule

Posted by on March 24, 2016 at 6:18 pm

12189907_10153647039978607_627955829296153599_nBuilding a successful group training schedule can be a daunting task. There are many factors to take into consideration and sometimes it is difficult to know where to start! We revamp our group training schedule 3 times per year. These changes coincide with the client surveys that we conduct 3 times per year (scheduled into our Yearly Marketing Plan).

Your fist step is going to be to create and send out a client survey that will provide you with the feedback you need to develop a group program that will serve the needs of your current clients. Read more on Building a Successful Group Training Schedule…

On Floor Trainer Reviews

Posted by on March 9, 2016 at 8:58 pm


DSC02801One of the tasks that is included in our yearly marketing plan each year is for our Fitness & Training Director to schedule on floor trainer reviews with each of our personal trainers. If you haven’t included this in your yearly marketing plan it isn’t too late! Remember, your clients expect the very best from you and your team. Spending time with each of your personal trainers (rookies and experienced trainers) helps the trainer hone in on what is expected of himself/herself and allows you to give constructive feedback. Make sure your standards are being met. Take the time to conduct on floor trainer reviews with your staff!

Here are a couple of the things our Fitness & Training Director will be looking for:

  • Arrives early and prepared for session
  • Appropriate attire, hygiene and speech
  • Gives a warm greeting to client
  • Checks with client on the status of their workouts/fitness routine
  • Has client sign in for session
  • Finishes session on time
  • Teaches exercises using an appropriate style (explain, demonstrate, client practices, quizzing)
  • Session is dynamic and interactive
  • Offers regular and appropriate eye contact
  • Body language demonstrates focus and attention on client / Hands-on spotting

Read more on On Floor Trainer Reviews…

Personal Trainer Vacations & Paid Time Off

Posted by on January 13, 2016 at 6:45 pm

943898_10153114719986946_3910950229851754553_nWe recently requested that our trainers send in their vacation requests for the year. This is to ensure that we don’t have too many trainers gone at the same time and so that we can prepare for the absence of trainers. Our general rule is to not allow more than 2 trainers to be absent at the same time. This will differ depending on how many clients you have and how many trainers you have.

We like to remind our team that ideal times to take off are:

  • June
  • July
  • August
  • Holidays when clients will likely be out…
  • Spring Break
  • End of November
  • End of December

And…..not ideal times to take time off are:

Read more on Personal Trainer Vacations & Paid Time Off…

Peer Reviews…They Work!

Posted by on May 14, 2015 at 1:08 pm

10448648_10152902429888607_5822712832980060118_oAs part of our yearly marketing plan we schedule monthly staff accountability tasks. Some examples might be sending client shoppers in to see how our trainers do with an initial assessment, or a manager picks random client files to audit to make sure client files are being taken care of correctly or having trainers conduct peer reviews. Our staff is given the full marketing plan at the begining of the year so they know which of these accountability tasks will happen each month, but they don’t know when in that month it could happen. You gotta keep them on their toes, but be fair about it too. Having an accountability task each month keeps us on our toes as a business as well. It forces us to review important processes at least once a year….if not more often than that.

Read more on Peer Reviews…They Work!…

How Much Should I Pay My Trainers?

Posted by on July 18, 2012 at 6:56 pm

I get asked this question quite often.  I have found that is best for business owners and managers to ask themselves a series of questions and weigh the different options, but it is difficult to know where to start right?

Read more on How Much Should I Pay My Trainers?…

Overcoming Obstacles & Excuses – Week 4

Posted by on May 1, 2012 at 10:59 pm

Here we are at week 4 of our 5 week series on Overcoming Obstacles & Excuses.
Remember, knowing how to get your clients or potential clients past these road blocks will keep them coming back for more.  It is your job to ensure that they stick to the plan!

My knees hurt so I can’t exercise
The health benefits of exercise often outweigh the risks.  Certain conditions may make exercise more difficult but a good trainer can work around most problems.  Consult with a health professional who can help you design a program that addresses your client’s specific concerns.  For example, if a client is suffering from a knee injury, there is no reason why you can’t work on their upper body and abdominals while they are rehabilitating their knees.

I can’t see any results
One of the biggest hurdles new exercisers face is that the effort often does not match the result.  They have been exercising for five weeks and jump up on the scale.  Ugh, no change!  They feel the program must not be working and give up.  Unrealistic expectations can be a real downer.  Convince your clients to stay off the scale.  Monitor how many more repetitions your clients can do of a particular exercise.  Read more on Overcoming Obstacles & Excuses – Week 4…

Overcoming Obstacles And Excuses – Week 3

Posted by on April 25, 2012 at 8:39 pm

I know that you have heard these excuses from your clients before.  Read this week’s addition to my series on helping your clients overcome obstacles and excuses.

Getting your clients past these excuses can be the key to getting them to invest in your services!

I Hate exercise
In the beginning, exercise may feel like a chore to your clients but eventually it will become a physical and mental health need.  It is important to find activities your clients enjoy doing so that they will participate in them regularly, see the results and get hooked.  Have your clients use music, try hiking or walking and add variety to their program to make it more fun.  Have them exercise with friends.  Studies show you tend to achieve better results that way because it will become more difficult to skip workouts.  There is also no evidence to suggest that exercise needs to be painful.  If it hurts that much, your clients may be doing too much, too soon.  While exercising, they may feel some discomfort, muscular fatigue or a burning sensation near the end of a set or an exercise bout.  These feelings are normal.  However, while performing an exercise, they should not feel sharp pain.  This is not normal and they should stop the exercise immediately and consult a sports physician or physiotherapist.  All of us have experienced muscle soreness after a new activity or highly intense workout.  Remember the feeling after your first day of skiing, first aerobics class or the first run of the summer?  This sensation is referred to as delayed onset muscle soreness because it usually takes one to three days after the workout to kick in.  Many participants rate the effectiveness of a workout by how sore they are afterwards.  But it you are training appropriately, there is no need to be sore.  It is okay to think “Hey, my muscles feel like they had a great workout yesterday.” However, if your clients have a problem getting out of a chair, walking, or even just moving, they are training too hard – and not very sensibly.  Read more on Overcoming Obstacles And Excuses – Week 3…

Group Fat Loss Program

Posted by on March 26, 2012 at 11:23 pm

Spring is here and people start thinking about shedding body fat in time for summer.  So it’s a perfect opportunity to offer a Fat Loss program or Weight Loss challenge.

At Northwest Personal Training, our Spring Weight Loss and Makeover program has been a huge winner both from a financial and a client success perspective. Here are some of the details of our program:

Read more on Group Fat Loss Program…

What is your B.A.M.?

Posted by on March 19, 2012 at 11:17 pm

Last night I was helping Brianna with a project and checking her homework that was due today.  As I was going through her work, it became very obvious that she put in the bare minimum and didn’t check her work because there were so many errors. So I was trying to explain to her at the young age of 10, the importance of always doing your best.  I was explaining to her that you have to always do more than what is expected to impress your teacher, your coach, your boss etc. Doing the bare minimum will never lead to great accomplishments or success in any area of life.  Do more than what is necessary and great opportunities will come your way.

Read more on What is your B.A.M.?…

Fitness Pros – Do you want to get lucky?

Posted by on February 27, 2012 at 7:28 pm

Hey Fitness Pros,

“The harder I work, the luckier I get!”

I always related to this quote throughout my entire working career. No matter what position I held…whether I was a waitress making really good tips and all my fellow co-workers asking “How do you make such good tips?” I always thought it was so interesting that they didn’t relate to the fact that if you just bend over backwards, be extra special nice, really do whatever you could to take care of your customers’ needs, they would tip really well. Some people just didn’t get it. Once I entered the fitness industry, I would write articles for free, present complimentary seminars around the community, attend so many workshops and conferences, read as much as I could to advance my career….and as a result, my career advanced and so many incredible opportunities would be presented to me. In the beginning I had to work hard to find opportunities and recruit new clients, but then opportunities started to find me and clients started to track me down. Some might say, “Wow, you’re so lucky. You get all the good breaks.” But I couldn’t disagree more. I believe that the key to success in anything that you want in your life is “Knowing what you want and willing to do whatever it takes to get it.” Now life is a lot easier for me professionally. I don’t have to work as hard as I did when I first started my career 24 years ago. It’s the whole adage “Short term pain for long term gain”. I’m sure those of you who have been doing this for a long time can attest to what I’m saying. Those of you new to your career, put your time in and you will reap the benefits. Trust me, it works!

Read more on Fitness Pros – Do you want to get lucky?…