Personal trainers, group exercises instructors, CSRs and pretty much all humans like to be recognized when they work hard and do great things! At Northwest Personal Training our Fitness & Training Director selects one of our employees to be the “Employee of The Month.” Here’s what we do:
- Choosing the Employee of the Month is included in our yearly marketing plan and is something that our Fitness & Training Director puts in her calendar to do the last week of each month (for the next month’s Employee of the Month)
- The Fitness & Training Director sends out an email to the entire team letting everyone know who the Employee of the Month is and why.
- We give the Employee of The Month one of the most sought after and priceless things we have here at Northwest Personal Training….the BEST PARKING SPOT! – it may seem like a small thing, but at our studio it is a big deal because our employee parking is pretty far away.
Read more on Employee of The Month…
One of the tasks that is included in our yearly marketing plan each year is for our Fitness & Training Director to schedule on floor trainer reviews with each of our personal trainers. If you haven’t included this in your yearly marketing plan it isn’t too late! Remember, your clients expect the very best from you and your team. Spending time with each of your personal trainers (rookies and experienced trainers) helps the trainer hone in on what is expected of himself/herself and allows you to give constructive feedback. Make sure your standards are being met. Take the time to conduct on floor trainer reviews with your staff!
Here are a couple of the things our Fitness & Training Director will be looking for:
- Arrives early and prepared for session
- Appropriate attire, hygiene and speech
- Gives a warm greeting to client
- Checks with client on the status of their workouts/fitness routine
- Has client sign in for session
- Finishes session on time
- Teaches exercises using an appropriate style (explain, demonstrate, client practices, quizzing)
- Session is dynamic and interactive
- Offers regular and appropriate eye contact
- Body language demonstrates focus and attention on client / Hands-on spotting
Read more on On Floor Trainer Reviews…
We recently requested that our trainers send in their vacation requests for the year. This is to ensure that we don’t have too many trainers gone at the same time and so that we can prepare for the absence of trainers. Our general rule is to not allow more than 2 trainers to be absent at the same time. This will differ depending on how many clients you have and how many trainers you have.
We like to remind our team that ideal times to take off are:
- Holidays when clients will likely be out…
- Spring Break
- End of November
- End of December
And…..not ideal times to take time off are:
Read more on Personal Trainer Vacations & Paid Time Off…
One of the biggest struggles fitness businesses have is getting and keeping good personal trainers. Here are some of the most popular questions I answer on this topic. Remember, having solid systems in place that support your staff can make all the difference in the world!
How do I get and keep good personal trainers?
Keeping your trainers – you’ve got to have all pieces to the puzzle in place and include a fair compensation structure with some good perks, lots of genuine praise and recognition, responsibility and authority, gifts, team meetings, outings/get-togethers and a buy-in to your vision and what you’re trying to create….sometimes it’s easier to create this with new blood so even if you’ve lost some people, don’t stress out about it. They’ve left for a reason and your business will be better because of it.
How you prevent trainers from resenting the amount of money the gym makes on their services?
One of the best ways to help a team Read more on Get & Keep Good Personal Trainers…
One of the MOST common questions we get from fitness business owners/managers in our mastermind group and from those who have purchased our Business of Personal Training System is “Should I have Independent Contractors or Employees?”
Read more on Personal Trainers: Independent Contractor vs. Employee…
We have made it through the majority of the excuses that your clients will try to use to get out of training with you. After reading these last two scenarios you will be armed with what you need to help your clients overcome these obstacles. Pretty soon your clients won’t even try to get out of workouts because they know you always have a comeback that is just too good!
Let’s Go Back Home
Imagine this scenario. Your clients have scheduled a two-week vacation and have decided to drive to their favorite holiday destination. They get half way there, get a flat tire and turn around and go back home. Sounds ridiculous, doesn’t it? But this is exactly what happens when most people start exercise or nutrition programs. They are on their way to their goals and they slip up. Instead of “fixing the flat” and continuing on toward their goal, they give up and return to old habits and patterns. We know that 70 percent of people who start an exercise program drop out within a matter of months. And most people who lose 10 pounds gain them back. So how do you help your clients avoid being one of the failures? It is important to help your clients realize and accept that there are going to be obstacles, challenges or perceived failures along the way to any goal. Those who succeed learn from the challenge and get right back on the exercise track.
The Here and Now
So many of our clients fall prey to the lure of immediate gratification. The chocolate cake staring them in the face is too great a temptation compared to future weight loss. They would rather experience the pleasure now and worry about the consequences later. A binge today simply means tomorrow they will eat better or they will work out twice as long or hard. There is always a way to justify a lack of discipline. Discipline and will power are perceived as deprivation – Read more on Overcoming Obstacles & Excuses – Week 5…
Spring is here and people start thinking about shedding body fat in time for summer. So it’s a perfect opportunity to offer a Fat Loss program or Weight Loss challenge.
At Northwest Personal Training, our Spring Weight Loss and Makeover program has been a huge winner both from a financial and a client success perspective. Here are some of the details of our program:
Read more on Group Fat Loss Program…
Last night I was helping Brianna with a project and checking her homework that was due today. As I was going through her work, it became very obvious that she put in the bare minimum and didn’t check her work because there were so many errors. So I was trying to explain to her at the young age of 10, the importance of always doing your best. I was explaining to her that you have to always do more than what is expected to impress your teacher, your coach, your boss etc. Doing the bare minimum will never lead to great accomplishments or success in any area of life. Do more than what is necessary and great opportunities will come your way.
Read more on What is your B.A.M.?…
Hey Fitness Pros,
“The harder I work, the luckier I get!”
I always related to this quote throughout my entire working career. No matter what position I held…whether I was a waitress making really good tips and all my fellow co-workers asking “How do you make such good tips?” I always thought it was so interesting that they didn’t relate to the fact that if you just bend over backwards, be extra special nice, really do whatever you could to take care of your customers’ needs, they would tip really well. Some people just didn’t get it. Once I entered the fitness industry, I would write articles for free, present complimentary seminars around the community, attend so many workshops and conferences, read as much as I could to advance my career….and as a result, my career advanced and so many incredible opportunities would be presented to me. In the beginning I had to work hard to find opportunities and recruit new clients, but then opportunities started to find me and clients started to track me down. Some might say, “Wow, you’re so lucky. You get all the good breaks.” But I couldn’t disagree more. I believe that the key to success in anything that you want in your life is “Knowing what you want and willing to do whatever it takes to get it.” Now life is a lot easier for me professionally. I don’t have to work as hard as I did when I first started my career 24 years ago. It’s the whole adage “Short term pain for long term gain”. I’m sure those of you who have been doing this for a long time can attest to what I’m saying. Those of you new to your career, put your time in and you will reap the benefits. Trust me, it works!
Read more on Fitness Pros – Do you want to get lucky?…
I had braces all through high-school. Imagine going through those awkward years wearing braces when the opinion of your peers was so important to your feelings of self-worth! Well as I neared the end of high-school and was approaching Senior Prom and Graduation, I scheduled an appointment with my orthodontist and asked him to remove my braces. And he said “No, your teeth are not ready yet!” And I said, “I don’t care. I want them off. I’ve been enduring these braces for years. My teeth are straight enough. I’m not going to my Prom and Graduation with braces.” So I forced him to remove the braces prematurely. You see, most people hate wearing their braces. They can’t wait till the day they are removed. So why do people wear braces then? Not because they want braces, but because they want straight teeth. So they are willing to go through the pain of wearing braces so they can get the straight teeth. Well, it’s the same way with Personal Trainers. Read more on Fit Pro Marketing Rule: Don’t Sell The Braces…