Have you tried Team Training? Of course we offer private training and partner training and that is our bread and butter, but I am a big believer in diversifying revenue streams. One way to do this is to offer team training. We do and it really works! I asked each of our trainers to come up with a couple Team Training Options that they can each host based on their passions and interests. We will be launching these team trainings in January.
Here is how it works and why Team Training is a win for you and win for your clients.
How it works:
- Trainers choose an hour time slot where they don’t have clients and when it isn’t a busy time at the studio.
- That trainer then markets that time slot and tries to bring in at least 2 clients and a maximum of 4 clients to train during that time slot.
Read more on Generate Extra Revenue With Team Training…
We are quickly approaching Christmas and New Year’s and like many business owners you would like to (and you would like your staff to be able to) spend those days with family and friends, but you don’t want to let your clients down if they are counting on you for a great holiday workout.
Here is what we do. It is good for us and it is good for our clients.
we post our special holiday hours well in advance so that nobody is taken by surprise by the change in hours.
(If you haven’t done this already…now is better than never. Get a quick schedule made up and post it TODAY!)
we explain our intentions on the schedule by saying this Read more on Holiday Hours: Good For You – Good For Them…
One of the most common sales questions we receive from fitness professionals is “how (with all of the different trainers and their different styles) do all of your trainers use the same sales system to sign up 80% or more of the prospective clients they have first sessions with?“
The answer is pretty simple! You MUST have a systematic approach that you know works. I created a system that we use every time we bring a prospective new client through a first session with us. It is tried and true. Even though all of our trainers have different personalities and styles, 80% or more of our prospective clients sign up with is! Having a system like this in place also helps trainers feel confident in a situation that many of them don’t like…SALES!
Read more on First Session Success – Top Tips…
Sometimes it is OK to Double Dip….especially when it comes to correspondence with your clients. Making phone calls and writing emails to clients on a regular bases is what sets us apart from other fitness facilities in our community. We pride ourselves in showing our clients that we care about them and want them to use the facility. This displays a high level of customer service, but these correspondences can also become sales opportunities.
Here’s the process for ensuring tremendous success to client phone calls and emails.
Read more on Double Dip: Customer Service And Sales…
We are so proud to announce that we recently won the “Community Builder Award” from the Greater Vancouver Chamber of Commerce for our fundraising efforts within our community.
We feel fortunate, grateful and blessed to do what we do and to work with clients who are amazing people doing what they need to do to be at their best. We are pretty lucky because we get to put the ‘fun’ in fundraising by hosting triathlons, fun runs, hiking treks, rock-climbing adventures, dance parties and more! It’s definitely not a chore to give back! We chalk our success up to our amazing clients and staff.
Read more on Build Your Community. Build Your Client Base….
Everyone is getting really excited about the 2012 Summer Olympics starting at the end of July and we thought it would be fun to run a special program to celebrate the Olympics and to bring in a little extra revenue during these slower summer months. Can you believe I am going to share the details with you? Well, I am!
Read more on The Olympics Can Help Your Revenues!…
We have made it through the majority of the excuses that your clients will try to use to get out of training with you. After reading these last two scenarios you will be armed with what you need to help your clients overcome these obstacles. Pretty soon your clients won’t even try to get out of workouts because they know you always have a comeback that is just too good!
Let’s Go Back Home
Imagine this scenario. Your clients have scheduled a two-week vacation and have decided to drive to their favorite holiday destination. They get half way there, get a flat tire and turn around and go back home. Sounds ridiculous, doesn’t it? But this is exactly what happens when most people start exercise or nutrition programs. They are on their way to their goals and they slip up. Instead of “fixing the flat” and continuing on toward their goal, they give up and return to old habits and patterns. We know that 70 percent of people who start an exercise program drop out within a matter of months. And most people who lose 10 pounds gain them back. So how do you help your clients avoid being one of the failures? It is important to help your clients realize and accept that there are going to be obstacles, challenges or perceived failures along the way to any goal. Those who succeed learn from the challenge and get right back on the exercise track.
The Here and Now
So many of our clients fall prey to the lure of immediate gratification. The chocolate cake staring them in the face is too great a temptation compared to future weight loss. They would rather experience the pleasure now and worry about the consequences later. A binge today simply means tomorrow they will eat better or they will work out twice as long or hard. There is always a way to justify a lack of discipline. Discipline and will power are perceived as deprivation – Read more on Overcoming Obstacles & Excuses – Week 5…
Here we are at week 4 of our 5 week series on Overcoming Obstacles & Excuses.
Remember, knowing how to get your clients or potential clients past these road blocks will keep them coming back for more. It is your job to ensure that they stick to the plan!
My knees hurt so I can’t exercise
The health benefits of exercise often outweigh the risks. Certain conditions may make exercise more difficult but a good trainer can work around most problems. Consult with a health professional who can help you design a program that addresses your client’s specific concerns. For example, if a client is suffering from a knee injury, there is no reason why you can’t work on their upper body and abdominals while they are rehabilitating their knees.
I can’t see any results
One of the biggest hurdles new exercisers face is that the effort often does not match the result. They have been exercising for five weeks and jump up on the scale. Ugh, no change! They feel the program must not be working and give up. Unrealistic expectations can be a real downer. Convince your clients to stay off the scale. Monitor how many more repetitions your clients can do of a particular exercise. Read more on Overcoming Obstacles & Excuses – Week 4…
I know that you have heard these excuses from your clients before. Read this week’s addition to my series on helping your clients overcome obstacles and excuses.
Getting your clients past these excuses can be the key to getting them to invest in your services!
I Hate exercise
In the beginning, exercise may feel like a chore to your clients but eventually it will become a physical and mental health need. It is important to find activities your clients enjoy doing so that they will participate in them regularly, see the results and get hooked. Have your clients use music, try hiking or walking and add variety to their program to make it more fun. Have them exercise with friends. Studies show you tend to achieve better results that way because it will become more difficult to skip workouts. There is also no evidence to suggest that exercise needs to be painful. If it hurts that much, your clients may be doing too much, too soon. While exercising, they may feel some discomfort, muscular fatigue or a burning sensation near the end of a set or an exercise bout. These feelings are normal. However, while performing an exercise, they should not feel sharp pain. This is not normal and they should stop the exercise immediately and consult a sports physician or physiotherapist. All of us have experienced muscle soreness after a new activity or highly intense workout. Remember the feeling after your first day of skiing, first aerobics class or the first run of the summer? This sensation is referred to as delayed onset muscle soreness because it usually takes one to three days after the workout to kick in. Many participants rate the effectiveness of a workout by how sore they are afterwards. But it you are training appropriately, there is no need to be sore. It is okay to think “Hey, my muscles feel like they had a great workout yesterday.” However, if your clients have a problem getting out of a chair, walking, or even just moving, they are training too hard – and not very sensibly. Read more on Overcoming Obstacles And Excuses – Week 3…
Hey Fit Pros,
Here we are at week 2 of our 5 week Overcoming Obstacles and Excuses series. We hear these next two excuses over and over again! It is time to have a response that will help your clients get over these obstacles once and for all!
Read more on Overcoming Obstacles And Excuses – Week 2…