fitness industry

Me VS Jillian Micheals

Posted by on March 6, 2013 at 2:10 pm

Me vs. Jillian Michaels

Sherri Foam Roller Me VS Jillian Micheals                       jillian michaels Me VS Jillian Micheals

Who is your money on??!

I’ve been in the fitness industry for almost 25 years so when The Biggest Loser debuted back in 2005, people asked me all the time what I thought of the show.  I’ve always been on the fence with my opinion of the show so stayed pretty neutral with my comments.  I was able to see the pros and the cons of the program.  I thought to myself “I don’t agree with the approach to weight loss and the training style of Jillian Michaels but at the very least, the show gets people thinking about exercise and healthy eating and could potentially inspire a lot of people to get off the couch and start exercising.’  Viewers at home may see these dramatic physical transformations and think ‘”Gosh, if they can do it, so can I!  If they can lose 200 pounds, I can at least lose 30 or 50 or 100 pounds!”   My initial thought was that the show could give a lot of people hope and the inspiration they need to finally take action.  So I perceived there was enough potential good to not be too hard on the show.

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Thanks To You

Posted by on November 21, 2012 at 8:34 pm

I wanted to take a moment to send out a thanks to all of the fitness professionals who read my blog.

Thanks to you for doing the work you do everyday.

Thanks to you for helping one person at a time.

Thanks to you for caring enough about your clients to better yourself with knowledge that will help their health and fitness goals.

Thanks to you for caring enough about your business to better your practices so you can be successful.

Thanks to you for taking our industry to the next level with the efforts you make everyday.

Thanks to you!

Here is a message that I just sent out to our clients that you might want to share with yours:
thanksgiving calories 232x300 Thanks To You

“ You don’t have to lock yourself in your room tomorrow during Thanksgiving dinner. Read more on Thanks To You…

Our Biggest Problem

Posted by on October 26, 2012 at 8:14 pm

Do you know what our biggest problem is?  It is probably your biggest problem too.
Here it is…ready?

THE MAJORITY OF PEOPLE DO NOT LIKE TO EXERCISE!

hate exercise1 300x229 Our Biggest Problem

That is right.  The biggest problem working in the fitness industry is that we are offering a product that most people hate.  So each and every one of us has to do whatever we can to make the experience as enjoyable as we possibly can.

We have to be in the business of getting our members and clients to really like each and every single one us, enjoy being around us, enjoy our environment and how they feel every time they come and see us.

The statistics show that Read more on Our Biggest Problem…

Overcoming Obstacles & Excuses – Week 5

Posted by on May 9, 2012 at 9:14 pm

We have made it through the majority of the excuses that your clients will try to use to get out of training with you. After reading these last two scenarios you will be armed with what you need to help your clients overcome these obstacles.  Pretty soon your clients won’t even try to get out of workouts because they know you always have a comeback that is just too good!

Let’s Go Back Home
Imagine this scenario.  Your clients have scheduled a two-week vacation and have decided to drive to their favorite holiday destination. They get half way there, get a flat tire and turn around and go back home.  Sounds ridiculous, doesn’t it?  But this is exactly what happens when most people start exercise or nutrition programs.  They are on their way to their goals and they slip up.  Instead of “fixing the flat” and continuing on toward their goal, they give up and return to old habits and patterns.  We know that 70 percent of people who start an exercise program drop out within a matter of months.  And most people who lose 10 pounds gain them back.  So how do you help your clients avoid being one of the failures?  It is important to help your clients realize and accept that there are going to be obstacles, challenges or perceived failures along the way to any goal.  Those who succeed learn from the challenge and get right back on the exercise track.

The Here and Now
chocolate cake slice 3 300x284 Overcoming Obstacles & Excuses – Week 5
So many of our clients fall prey to the lure of immediate gratification.  The chocolate cake staring them in the face is too great a temptation compared to future weight loss.  They would rather experience the pleasure now and worry about the consequences later.  A binge today simply means tomorrow they will eat better or they will work out twice as long or hard.  There is always a way to justify a lack of discipline.  Discipline and will power are perceived as deprivation – Read more on Overcoming Obstacles & Excuses – Week 5…

Overcoming Obstacles & Excuses – Week 4

Posted by on May 1, 2012 at 10:59 pm

Here we are at week 4 of our 5 week series on Overcoming Obstacles & Excuses.
Remember, knowing how to get your clients or potential clients past these road blocks will keep them coming back for more.  It is your job to ensure that they stick to the plan!

My knees hurt so I can’t exercise
knee pain remedies 1 Overcoming Obstacles & Excuses   Week 4The health benefits of exercise often outweigh the risks.  Certain conditions may make exercise more difficult but a good trainer can work around most problems.  Consult with a health professional who can help you design a program that addresses your client’s specific concerns.  For example, if a client is suffering from a knee injury, there is no reason why you can’t work on their upper body and abdominals while they are rehabilitating their knees.


I can’t see any results
One of the biggest hurdles new exercisers face is that the effort often does not match the result.  They have been exercising for five weeks and jump up on the scale.  Ugh, no change!  They feel the program must not be working and give up.  Unrealistic expectations can be a real downer.  Convince your clients to stay off the scale.  Monitor how many more repetitions your clients can do of a particular exercise.  Read more on Overcoming Obstacles & Excuses – Week 4…

Overcoming Obstacles And Excuses – Week 3

Posted by on April 25, 2012 at 8:39 pm

I know that you have heard these excuses from your clients before.  Read this week’s addition to my series on helping your clients overcome obstacles and excuses.

Getting your clients past these excuses can be the key to getting them to invest in your services!

I Hate exercise
In the beginning, exercise may feel like a chore to your clients but eventually it will become a physical and mental health need.  It is important to find activities your clients enjoy doing so that they will participate in them regularly, see the results and get hooked.  Have your clients use music, try hiking or walking and add variety to their program to make it more fun.  Have them exercise with friends.  Studies show you tend to achieve better results that way because it will become more difficult to skip workouts.  There is also hateexercise1 300x162 Overcoming Obstacles And Excuses – Week 3no evidence to suggest that exercise needs to be painful.  If it hurts that much, your clients may be doing too much, too soon.  While exercising, they may feel some discomfort, muscular fatigue or a burning sensation near the end of a set or an exercise bout.  These feelings are normal.  However, while performing an exercise, they should not feel sharp pain.  This is not normal and they should stop the exercise immediately and consult a sports physician or physiotherapist.  All of us have experienced muscle soreness after a new activity or highly intense workout.  Remember the feeling after your first day of skiing, first aerobics class or the first run of the summer?  This sensation is referred to as delayed onset muscle soreness because it usually takes one to three days after the workout to kick in.  Many participants rate the effectiveness of a workout by how sore they are afterwards.  But it you are training appropriately, there is no need to be sore.  It is okay to think “Hey, my muscles feel like they had a great workout yesterday.” However, if your clients have a problem getting out of a chair, walking, or even just moving, they are training too hard – and not very sensibly.  Read more on Overcoming Obstacles And Excuses – Week 3…

Overcoming Obstacles And Excuses – Week 2

Posted by on April 18, 2012 at 8:17 pm

Hey Fit Pros,
noexcuses Overcoming Obstacles And Excuses – Week 2Here we are at week 2 of our 5 week Overcoming Obstacles and Excuses series.  We hear these next two excuses over and over again!  It is time to have a response that will help your clients get over these obstacles once and for all!

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Overcoming Obstacles And Excuses – Week 1

Posted by on April 10, 2012 at 1:27 am

Excuses, Excuses…
As you all know all too well…Eighty percent of people still do not exercise consistently enough to enjoy any health benefits.  And clients come up with a ton of excuses as to why they’re not sticking to the program.  Over the next 5 weeks I am going to share the most common stumbling blocks to exercise and ways you can communicate to your clients to help them overcome them.  Now there will be NO MORE EXCUSES!

Stopwatch1 222x300 Overcoming Obstacles And Excuses   Week 1I don’t have enough time.
If your clients are having trouble finding time to exercise, they are not alone.  A perceived lack of time is one of the most common excuses for not starting or for quitting an exercise program.  But it really does not wash.  We have clients who manage large businesses, clients with 6-8 children and clients who seem to do it all.  How do they do it?  They make health and fitness a priority in their life.  When life gets rough, exercise is usually the first thing to go when, in fact, it should be the last.  Exercise is the glue to mental sanity when life becomes chaotic.

Somehow, when other people need your client, their needs tend to end up on the back burner.  Someone at work asks them to complete a project, their spouse needs their attention, their kids need some quality time, their friends are asking you why they have not called, and they have got a to-do list that extends well into the next 6 months.  You can see how easy it is for your clients to convince themselves that the morning workout can wait until lunch and then until after dinner.  Or maybe tomorrow and finally, “I’ll get back on track next month!”  Commitments, responsibilities and the demands of work, family and social life are always going to be there.  When your clients allow their own needs to become second to everything and everyone else, they will end up the loser.

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Group Fat Loss Program

Posted by on March 26, 2012 at 11:23 pm

Spring is here and people start thinking about shedding body fat in time for summer.  So it’s a perfect opportunity to offer a Fat Loss program or Weight Loss challenge.

At Northwest Personal Training, our Spring Weight Loss and Makeover program has been a huge winner both from a financial and a client success perspective. Here are some of the details of our program:

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What is your B.A.M.?

Posted by on March 19, 2012 at 11:17 pm

Last night I was helping Brianna with a project and checking her homework that was due today.  As I was going through her work, it became very obvious that she put in the bare minimum and didn’t check her work because there were so many errors. So I was trying to explain to her at the young age of 10, the importance of always doing your best.  I was explaining to her that you have to always do more than what is expected to impress your teacher, your coach, your boss etc. Doing the bare minimum will never lead to great accomplishments or success in any area of life.  Do more than what is necessary and great opportunities will come your way.

Read more on What is your B.A.M.?…