We are always trying to find ways to show our clients how much we love and appreciate them and we are also always trying to find ways to get clients back in to train with us if we haven’t seen them in awhile. You can accomplish both of these things by doing one very simple thing! Send your clients (active & inactive) a Happy Birthday wish via email!
We use Mindbody Online and are able to set up the following email to automatically go out to our clients about 3 weeks before their birthday. Here is the email that is automatically sent: Read more on Happy Birthday to YOU…
It is that time of year again where we conduct our client survey. We conduct this survey 3 times per year and use it to create our updated group training schedule, make changes to the studio and use it to check in with our clients to make sure they are happy! You can learn more about the details on how we set up the survey, how we distribute the survey and what we do with the information in the blog post Happy Clients Mean More Clients.
Read more on Client Survey – Happy Client!…
It is that time of year when many personal trainers and group exercise instructors start taking their clients outside for workouts. Clients love getting the fresh air and trainers can keep things interesting with TONS of new exercises and adventures in the great outdoors. We have a couple protocols when it comes to bringing clients away from the studio for workouts and I recent sent them this email as a reminder:
Read more on Going Outside? Do This!…
Fit Pros…this is a blog post that I wrote for our client blog a couple weeks ago. I have received great feedback and support from this blog post so I thought I would pass it on to you and hopefully you will pass it on to your clients. Such an important message!
“Moms, Be careful what you say around your daughters!
I heard a conversation at a pool that went something like this. A young girl asked her mother why she wasn’t swimming. The mother responded that she was too fat and needed to lose a lot of weight before she could even consider wearing a bathing suit. Wow! What kind of a message do you think that mother was sending to her daughter? The daughter could easily interpret that response to mean that a woman must be skinny in order to do the things she wants to do. She must be thin in order to be beautiful enough to be seen in public. She must be lean in order to be loved.
Do you realize that girls as young as 5 years are dieting?
Where do you think they are getting the idea for the need to diet and lose weight? Sure media plays a big role but it’s a lot closer to home than that! A young girl’s mother is her most important role model. Values, principles and beliefs are instilled at such a young age and last a lifetime. If a young girl believes you have to be skin and bones to be attractive, she will struggle with her weight and body image for the rest of her life. Moms, think before you speak. Read more on Share With Your Clients – Info About Their Daughters!…
Achieving Goals and Dream Life – Step Five
Be Positively Positive!
Achieving dreams requires a little thought and effort but anything worth achieving is worth working for. So far we have discussed 4 factors for achieving goals; first, set the goals and create the action steps, secondly, we must encourage our clients to move their bodies, third, our clients must fuel their bodies correctly and fourth, ask your clients not to set limits on what they can achieve.
Read more on Give Clients Their Dream Life – Step Five…
Customer service is the corner stone of our business here at Northwest Personal Training & Fitness Education. Our customers are our bosses and as Fitness Pros, our #1 responsibility is to exceed customer expectations. We go out of our way to help clients. We do what you can to service them. We take initiative to take care of them and we pay attention to the small stuff that really matters to them. Because of this we have built a STRONG reputation as being the BEST in our community and our refferal business is stellar!
Read more on Happy Clients Mean More Clients…
Cancellation Policies can be tricky, but with the correct approach they don’t have to mean lost revenue and they don’t have to mean upset clients.
The following simple steps help us avoid most of the issues that can arise when a client cancels after our predefined cancellation deadline (24hrs). This can work for you too!
Step 1. CSRs (Customer Service Representatives) – whenever booking an appointment, always remind clients, “If for whatever reason you need to reschedule, please give us 24 hours notice so we can schedule someone else into that time slot”. This will regularly remind them of the importance of advance notice and the value of our time and that we have a policy in place.
Step 2. Ask all of your trainers review your cancellation policy and the importance of explaining it during the comp session. Also, make sure Read more on Cancellations Don’t Mean Revenue Lost!…
We have made it through the majority of the excuses that your clients will try to use to get out of training with you. After reading these last two scenarios you will be armed with what you need to help your clients overcome these obstacles. Pretty soon your clients won’t even try to get out of workouts because they know you always have a comeback that is just too good!
Let’s Go Back Home
Imagine this scenario. Your clients have scheduled a two-week vacation and have decided to drive to their favorite holiday destination. They get half way there, get a flat tire and turn around and go back home. Sounds ridiculous, doesn’t it? But this is exactly what happens when most people start exercise or nutrition programs. They are on their way to their goals and they slip up. Instead of “fixing the flat” and continuing on toward their goal, they give up and return to old habits and patterns. We know that 70 percent of people who start an exercise program drop out within a matter of months. And most people who lose 10 pounds gain them back. So how do you help your clients avoid being one of the failures? It is important to help your clients realize and accept that there are going to be obstacles, challenges or perceived failures along the way to any goal. Those who succeed learn from the challenge and get right back on the exercise track.
The Here and Now
So many of our clients fall prey to the lure of immediate gratification. The chocolate cake staring them in the face is too great a temptation compared to future weight loss. They would rather experience the pleasure now and worry about the consequences later. A binge today simply means tomorrow they will eat better or they will work out twice as long or hard. There is always a way to justify a lack of discipline. Discipline and will power are perceived as deprivation – Read more on Overcoming Obstacles & Excuses – Week 5…
Here we are at week 4 of our 5 week series on Overcoming Obstacles & Excuses.
Remember, knowing how to get your clients or potential clients past these road blocks will keep them coming back for more. It is your job to ensure that they stick to the plan!
My knees hurt so I can’t exercise
The health benefits of exercise often outweigh the risks. Certain conditions may make exercise more difficult but a good trainer can work around most problems. Consult with a health professional who can help you design a program that addresses your client’s specific concerns. For example, if a client is suffering from a knee injury, there is no reason why you can’t work on their upper body and abdominals while they are rehabilitating their knees.
I can’t see any results
One of the biggest hurdles new exercisers face is that the effort often does not match the result. They have been exercising for five weeks and jump up on the scale. Ugh, no change! They feel the program must not be working and give up. Unrealistic expectations can be a real downer. Convince your clients to stay off the scale. Monitor how many more repetitions your clients can do of a particular exercise. Read more on Overcoming Obstacles & Excuses – Week 4…
I know that you have heard these excuses from your clients before. Read this week’s addition to my series on helping your clients overcome obstacles and excuses.
Getting your clients past these excuses can be the key to getting them to invest in your services!
I Hate exercise
In the beginning, exercise may feel like a chore to your clients but eventually it will become a physical and mental health need. It is important to find activities your clients enjoy doing so that they will participate in them regularly, see the results and get hooked. Have your clients use music, try hiking or walking and add variety to their program to make it more fun. Have them exercise with friends. Studies show you tend to achieve better results that way because it will become more difficult to skip workouts. There is also no evidence to suggest that exercise needs to be painful. If it hurts that much, your clients may be doing too much, too soon. While exercising, they may feel some discomfort, muscular fatigue or a burning sensation near the end of a set or an exercise bout. These feelings are normal. However, while performing an exercise, they should not feel sharp pain. This is not normal and they should stop the exercise immediately and consult a sports physician or physiotherapist. All of us have experienced muscle soreness after a new activity or highly intense workout. Remember the feeling after your first day of skiing, first aerobics class or the first run of the summer? This sensation is referred to as delayed onset muscle soreness because it usually takes one to three days after the workout to kick in. Many participants rate the effectiveness of a workout by how sore they are afterwards. But it you are training appropriately, there is no need to be sore. It is okay to think “Hey, my muscles feel like they had a great workout yesterday.” However, if your clients have a problem getting out of a chair, walking, or even just moving, they are training too hard – and not very sensibly. Read more on Overcoming Obstacles And Excuses – Week 3…