client retention

Motivation and the Process of Change: Step 4

Posted by on January 18, 2017 at 10:41 pm

workout_timeWe have asked the question: Are Your Clients Ready?
We have taken essential steps to get our Clients Internally Motivated.
We know how to help our Clients Make SMART Goals

Now we will start discussing the obstacles/excuses our clients have for not starting our for quitting and exercise program….and how you can help them overcome these obstacles.

#1 Excuse for not exercising: I don’t have enough time.

This is the most common excuse/obstacle that our clients have for not starting or for quitting an exercise program.  But the “no time” excuse really does not wash. We have clients who manage large businesses, clients with 6-8 children and clients who seem to do it all. How do they do it? They make health and fitness a priority in their life.  When life gets rough, exercise is usually the first thing to go when, in fact, it should be the last. Exercise is the glue to mental sanity when life becomes chaotic.

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Motivation and the Process of Change: Step 3

Posted by on January 10, 2017 at 4:27 pm

14570368_10154537968423607_8530988642847079589_nWe have asked the question: Are Your Clients Ready?
We have taken essential steps to get our Clients Internally Motivated.

Now it is time to discuss goals. We know that helping client set goals and keep those goals is a big part of our jobs, but how do you really make those goals stick….and work?

Step 3. Help Your Clients Set SMART Goals

Try having your clients write down anything they have ever thought of achieving with regards to their own individual health and fitness. Ask them which goal, if they achieved it, would make this year unbelievable? The only rule with this wish list is that none of their goals can be related to their body. Have them stay away from listing a goal such as losing 10 pounds or 4 inches off their hips. Keep this list positive and focused away from body image. Read more on Motivation and the Process of Change: Step 3…

Motivation and the Process of Change: Step 2

Posted by on January 2, 2017 at 9:19 pm

judith_client_2016I am sure many of you are busy working with potential new clients, current clients working on new goals and past clients that have decided to start working with you again. It IS a busy time of year and a great time to learn to help your clients dig deep to find true and lasting motivation and understand how to help them navigate successful change in their lives.

Last week I covered Step 1 in this process: Are Your Clients Ready?

Now we move on to…..

Step 2.  Getting Your Clients Internally Motivated

If your clients want to change something, they have got to change something! 

Makes sense, doesn’t it? But change is difficult. Most people attempt major changes in their life without setting up a framework for success. How can your clients get anywhere without a map or a game plan?

Helping your clients find the motivation and inspiration to adhere to the changes in their lives day-in, day-out, is challenging. Many people have very good intentions and start an exercise or healthy nutrition program, but within a few months 70 percent of them have dropped out. They could not find a reason to keep going.

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Motivation and the Process of Change: Step 1

Posted by on December 28, 2016 at 8:42 pm

img_2897We have interacted with clients who succeed easily and others who struggle tremendously. The sad fact is seven out of 10 people who start an exercise or nutrition program drop out within a few months. If you know people who have been among those drop-out stats, the problem may not be with them– it may be with the method.  Most people attempt to do too much too quickly.  They do not do any planning and they don’t know how to monitor their progress.

This is where YOU come in! Over the next 4 weeks we will review the 4 steps that will help your clients dramatically increase their chances for success.

  • Step 1.  Determine how ready your clients are to make the changes.
  • Step 2.  Help your clients develop concrete internal motivation for helping them to adhere to their program.
  • Step 3.  Help your clients set SMART goals
  • Step 4.  Outline potential obstacles to success and strategies for overcoming them

We will spend the most time discussing step 1 because I believe it is absolutely critical to your success as a Personal Trainer.

Step 1.  Are your clients ready?

We generally know within a few minutes whether a client will succeed easily or not. If the client accepts our recommendations for changes to their exercise or nutrition program immediately and unconditionally, we know we will achieve success easily. If the client begins to make excuses or give reasons they feel they will not be able to adhere to the program, we can generally expect struggles throughout the process. They are not ready to make the changes required to see the results they want.  It is a good idea to use some type of “Readiness” questionnaire with your clients. This will help determine the approach to take with your client and will give you a good idea of they are truly “ready” to adhere to the programming you provide.

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Why Clients Need to Train With You!

Posted by on September 21, 2016 at 7:15 pm

Need some info to send to your clients that will interest them and motivate them to work with you? Try sending them this article I just wrote for our local paper. Remind clients of all the multiple reasons muscle conditioning is critical. Share with potential clients as well….

muscle-class-sherri“As we get older, we tend to lose muscle – approximately 7 pounds of lean tissue per decade with this loss accelerating after the age of 40.

As a result, our strength and endurance is reduced, our metabolism drops resulting in weight gain, our bone density is lowered, our posture and alignment deteriorates, our balance falters, and we experience an increase in general aches and pains. So it is ABSOLUTELY CRITICAL that we do whatever we can to maintain our muscle tissue by participating in muscle conditioning exercise at least 2 to 3 days per week.

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Personal Training Client Performance Assessments

Posted by on September 15, 2016 at 3:38 pm

personal_trainer_with_clientWe require our trainers to conduct performance assessments with their clients three times per year. The months that these performance assessments will take place are listed in our yearly marketing plan that we share with our staff at the beginning of each year. Our personal training manager sends out reminders to our personal trainers explaining that they need to do performance assessments with their clients during that month.

Below you will find a copy of the form that is either already in a client’s folder or will be placed in their folder. If previous performance assessments have been conducted clients can see their progress. The first time conducting a performance assessment with a client provides a baseline to work from.

Clients don’t always love doing performance assessments and trainers don’t always love conducting them, but in the end your clients are working with you because they want to SEE RESULTS! They many see results by looking in the mirror, but seeing evidence on paper is powerful too. Read more on Personal Training Client Performance Assessments…

Send Your Clients This 10 Min Workout!

Posted by on August 31, 2016 at 8:08 pm

Summer is starting to wind down and many kids are either back in school or will be very soon… but it’s still super busy as many of our clients are shopping for school supplies and clothes, filling out school forms and trying to get in a little more fun before the summer is over!

Encourage your clients to get at least some exercise in if the don’t have time to see you this week.

Send them this 10 min quickfix workout to remind them that you are thinking of them!  Tell your clients that something is always better than nothing and if you work it, 10 minutes can be an amazing workout!

“Complete each of the following 3 exercises for one minute each with a 30 second rest at the end of each of the 3 exercises. Then do it again 2 more times for a total of 10 minutes. Remember to take a few minutes to warm-up and cool-down and feel free to take breaks if you can’t make it one minute without stopping. Never sacrifice quality for quantity!

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Client Motivation

Posted by on April 27, 2016 at 8:38 pm

DSC02765 - CopyI am sure your clients are like ours and are wanting to get in great shape fast with summer approaching quickly! This is a great time of year to launch a Weight Loss Challenge. If you don’t have time to launch a Weight Loss Challenge right now….save this info for a different time of year or for next year!

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2016 Fitness Business Pep Rally

Posted by on January 27, 2016 at 8:11 pm

11219519_10153477987408607_7624280954943377430_n2Here’s some tips to ensure you set the stage for an incredible 2016.  Think of this as a 2016 Fitness Business Pep Rally! Share with your team….

Be at Your Best:

Well, as a fitness professional, we expect that year-round, right?! But it’s even more important in the beginning of the year. You can’t afford to be away or sick – your clients and classes need you! So get lots of good sleep, eat well (lots of fruits and veggies) drink lots of water and take your Vit C or Echinacea if you’re feeling run-down. Put your game-face on no matter what is going on – you need to be positive, energetic and customer-service oriented. It’s show time! Read more on 2016 Fitness Business Pep Rally…

Client Fitness Assessment Month

Posted by on January 6, 2016 at 8:19 pm

DSC02801Can you believe 2016 is here!  As you know, January is a great time of year to recharge your clients programs to set a game plan for the new year.  No matter what our client’s goals may be, it is necessary to have a solid way of how to best track their progress.  January at Northwest Personal Training is our client fitness assessment month. We will be conducting these fitness assessments in both group training classes and personal training sessions. We have specific assessment forms for both group training clients and personal training clients. (Want more forms? Want to get your business organized? You can have the system I created and use everyday at our studio….and use it to run your fitness business. Check out the Business of Personal Training System.)

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