client retention

Get More Clients – Get Them Ready For Summer

Posted by on March 20, 2018 at 8:12 pm

Fit pros! This is the time of year your clients start thinking about getting in shape for summer and often get a boost of energy with the longer days so…that means NOW is an amazing time to reach out to your clients who haven’t been in for a while and to all of your other potential leads and comp clients who never took action etc…

Help them get started on this journey. Help them take action today! It’s a perfect opportunity to inspire so get on the phone and/or email and reach out. Show them you care and want to help them!

Read more on Get More Clients – Get Them Ready For Summer…

Strong Retention From Simple Actions

Posted by on March 1, 2018 at 4:52 pm

As fitness business managers and owners we know that having a solid internal marketing strategy in place (including a solid referral program) is one of the best ways to keep our current clients engaged, coming back for more and sending their friends and family our way. Last week we talked about how hosting events and adventures can keep your current clients engaged and excited about your business. Simple actions like accountability emails can also remind your clients that you care….and keep them coming back!

Read more on Strong Retention From Simple Actions…

Host Events: Get & Keep More Clients

Posted by on February 21, 2018 at 4:17 am

We always have lots of fun events, adventures and clinics for our clients to sign up for. Some of them are free clinics and some are events and adventures that our clients pay for. All of these events keep our clients active, happy and engaged in our business. They also bring in new clients and potential new clients and extra revenue! Hosting fun events and adventures is a win/win for everyone!

We encourage and remind our trainers to share these events and adventures with their clients and we want to make it easy for them to do so. All of our events are listed both on our website and on our Facebook page. Having the events listed on our Facebook page makes it easy for our trainers to share the events with friends and share in their status updates. 

Read more on Host Events: Get & Keep More Clients…

Are You Seeing This?

Posted by on January 27, 2018 at 3:08 am

Are you seeing this? It is about this time in January when a lot of fit pros start to see clients (despite our best efforts) lose their resolve and start slipping back into old routines. Try sending them this info or at least talking them through these points. These simple actions can mean the difference between sticking with a health & fitness goal or letting that goal fade away (many times like your clients have done before).

“Every year, if you set a goal, follow a process and then quit, why do you think it would be different next time? First, don’t beat yourself up about it. Sometimes it takes many attempts before something clicks and you figure out how to live a healthy and fit lifestyle for the long-term. Just remind yourself that your health is very important and you can do this, no matter how many tries it takes!

The bottom line is that whatever forced you off track last time, will more than likely surface again. To overcome that roadblock, you need to develop a strategy for overcoming obstacles posed by work, kids, fatigue or lack of time.

Read more on Are You Seeing This?…

Clients Ask. What is The Best Exercise?

Posted by on December 29, 2017 at 1:47 am

I am sure you have clients that have asked….”what is the best exercise?” Or they may ask…….

….Is High Intensity Training the way to go? Or is Long, Slow Distance Training better? What cardio exercise brings the best results – is it cycling, rowing, running or something else? What muscle conditioning workouts enhance overall fitness best – is it Bootcamp classes, Barre, Yoga, Pilates or traditional weight training?

If someone decides to get fit and commit to an exercise program, there are a ton of options. It can feel like a kid in a candy store so to speak. But there’s only so much time in a week so how do they choose? First, you are there to help. If you want to give them some info to back up your recommendations then send this along to your clients.
Read more on Clients Ask. What is The Best Exercise?…

Are Your Clients Fat AND Fit?

Posted by on August 1, 2017 at 5:29 pm

We all have clients that tend to carry extra body fat, but we know these same clients have been working hard and are fit. I recently wrote a blog post for our clients on this very topic! Please share this information with your clients….

“Are you carrying a lot of extra body fat? Although our society as a whole tends to fat-shame, the good news is some evidence suggests that fitness is more important that fatness, as the primary factor in reducing someone’s risk for developing various health problems. The message is this…..

… is very important whether you’re fat or not. In fact, if you are an exerciser who carries a significant amount of body fat, you can still be fitter and healthier than someone who doesn’t exercise at all and may be skinny.

If you’re not working out, you need to start and if you lose weight on the way, which you will if you follow a good workout program, it’ll be a bonus. Read more on Are Your Clients Fat AND Fit?…

Losing Weight Isn’t The Goal

Posted by on June 14, 2017 at 9:46 pm

GF_2016_FinishlineThe number one reason people will consult with a personal trainer is to help them lose weight. At Northwest Personal Training we like to take a unique approach to helping our clients reach that goal.

Many of our clients start off with this approach – “As soon as I lose the weight or get fit, then I’ll start doing the things I’ve always wanted to do”. But I like to take the opposite approach with my clients…give it a try!

First, have your client set an activity goal (like running a race etc.) and in the process of training for the event or activity your client will get in shape!

And it’s such a positive, motivating focus. For example, let’s say your client sest a goal of finishing a 5km fun run. Setting this kind of goal, because it has a deadline, provides a compelling reason to stick to the program and not miss workouts. In contrast, if your client’s goal is to lose 10 pounds in 2 months, if they get off track, they can easily negotiate with themselves and say, “Well, I guess I can wait an additional week or two to achieve my goals.”  But if they get off track with their training program while preparing for an event, they can’t call a race organizer and ask them to postpone the event because they aren’t going to be ready. You can also use the activity/event as a friendly reminder and a way to push your clients to work with you and stick to the goals you have set.

Read more on Losing Weight Isn’t The Goal…

Client Motivation Client Commitment

Posted by on April 11, 2017 at 7:12 pm

Lasts week we discussed how to get the commitment for your weight loss challenge from both existing and new clients. After writing that blog post I thought that this excerpt from our Fitness Results Manual (which you can have and make your own…go HERE for more details) could be a message you send to your clients to help keep motivation and commitment on track.

14495276_10154537968438607_8541844687616630481_nThe number one reason clients consult with us is to help them manage their weightAmericans are getting unhealthier each year. Health-related disease such as diabetes, hypertension, cardiovascular disorders, and various forms of cancer are at an all-time high. We must consider the effect of excess weight on our joints and backs, not to mention the psychological effects on our self-esteem and confidence!

Read more on Client Motivation Client Commitment…

Don’t Let Clients Be Quitters

Posted by on January 31, 2017 at 8:40 pm

muscle-class-sherriOK Fit Pros. We are entering into Feb and as many of us know we tend to see some “new years resolution” clients start slipping away. Don’t let them be quitters! So why do some of our clients quit long before they’ve achieved their goals? Let’s dig deep and find out…starting with the reasons clients don’t renew memberships.

The most frequently reported reasons for not renewing a membership are as follows:

  • Couldn’t afford the expense 30%
  • Overcrowded facility 27%
  • New demands made on my time 26%
  • Inconvenient club location 18%
  • Lost interest/motivation 17%
  • Moved/relocated 16%
  • Switched to outdoor exercise 15%

Not surprisingly, concerns about price and time were among the three most commonly cited reasons for quitting a club. While lack of adequate disposable income or time are certainly legitimate explanations for leaving a club, it’s likely that a significant percentage of the ex-members surveyed hadn’t been successful in making fitness or exercise a priority in their life. If your client’s fitness level and health are very high priorities, they find the money or the time to commit…and you can lead them in that direction. But, if they never use their gym membership, it becomes harder and harder to rationalize paying for it.  Conversely, regular usage yields greater satisfaction and more benefits, making it easier to identify the value received, and understand the cost and time requirements. So, if you want your clients to actually use their membership, you’ll have to figure out what you need to do to actually commit to their exercise program.  A consistent, committed effort will make a club membership worth the investment.

Read more on Don’t Let Clients Be Quitters…

Motivation and the Process of Change: Step 4 Cont…

Posted by on January 25, 2017 at 10:37 pm

no-more-excusesWe have asked the question: Are Your Clients Ready?
We have taken essential steps to get our Clients Internally Motivated.
We know how to help our Clients Make SMART Goals
We have addressed the “no time” excuse

I wanted to address a few more of the top excuses/obstacles our clients give us and the strategies to help them overcome each of these common obstacles.

#1: I have No Energy

Those who exercise regularly know from experience that exercise actually leaves you with more energy!

Some Helpful Strategies for Overcoming This Obstacle Are:

Read more on Motivation and the Process of Change: Step 4 Cont……