client retention

2016 Fitness Business Pep Rally

Posted by on January 27, 2016 at 8:11 pm

11219519_10153477987408607_7624280954943377430_n2Here’s some tips to ensure you set the stage for an incredible 2016.  Think of this as a 2016 Fitness Business Pep Rally! Share with your team….

Be at Your Best:

Well, as a fitness professional, we expect that year-round, right?! But it’s even more important in the beginning of the year. You can’t afford to be away or sick – your clients and classes need you! So get lots of good sleep, eat well (lots of fruits and veggies) drink lots of water and take your Vit C or Echinacea if you’re feeling run-down. Put your game-face on no matter what is going on – you need to be positive, energetic and customer-service oriented. It’s show time! Read more on 2016 Fitness Business Pep Rally…

Client Fitness Assessment Month

Posted by on January 6, 2016 at 8:19 pm

DSC02801Can you believe 2016 is here!  As you know, January is a great time of year to recharge your clients programs to set a game plan for the new year.  No matter what our client’s goals may be, it is necessary to have a solid way of how to best track their progress.  January at Northwest Personal Training is our client fitness assessment month. We will be conducting these fitness assessments in both group training classes and personal training sessions. We have specific assessment forms for both group training clients and personal training clients. (Want more forms? Want to get your business organized? You can have the system I created and use everyday at our studio….and use it to run your fitness business. Check out the Business of Personal Training System.)

Read more on Client Fitness Assessment Month…

Help Clients Set and Keep Goals in 2016

Posted by on December 23, 2015 at 5:21 pm

personal_trainer_with_clientIt is that time of year when clients are going to start wanting to set goals for 2016. How will you help them set goals that they will really keep?  Here is what I do and what I suggest that my clients do. These steps really seem to work when setting goals and when trying to keep them! Share with your clients and Happy Holidays!

Close out the year as you plan for the next. 2016 will be the year where you create your dream year!

As we wind down the year, it’s a great opportunity to reflect on the last 12 months.

Recap

It’s a great drill to grab a piece of paper and answer the following questions:

  1. What are the highlights of the last year?
  2. What were the struggles of the last year?
  3. What do you wish you would have done that you did not? What opportunities did you not act on that you wish you would have?

Read more on Help Clients Set and Keep Goals in 2016…

Bad Weather Protocol

Posted by on December 16, 2015 at 8:57 pm

snow_cars_detail_parking_01The best way to deal with bad weather is to take a proactive approach.  So, we recently touched base with our staff members to make sure that IF something were to happen we would have the information we need:

Do you have this information from your team?

  • Who could actually get to work?
  • Whose vehicle is capable of driving in the snow and whose is not? Who feels comfortable driving in the snow and who does not?
  • Who has chains – and knows how to use them?
  • Who lives close to the studio with no major hills or obstacles en route?  Who lives close to a bus route and could easily take a bus into work?

Read more on Bad Weather Protocol…

Successfully Handling Cancellations

Posted by on September 23, 2015 at 6:31 pm

cancelAs we all know….when a personal training client cancels it can be very frustrating for both you and the client. And for many fitness professionals it also means lots of lost revenue! Up to 40% of total weekly revenues! That doesn’t have to be the case.

We approach late cancellations in a very specific way at our studio. Our approach really works to elevate the uncomfortable feeling when you need to tell a client that they still need to pay for a session after they late cancel. It also helps you save what would have been lost revenue!

Read the latest article I wrote for PTontheNet to get ALL of the details.
Cancellations Don’t Have to Mean Lost Revenue

This is one you can’t afford to miss!

Yours in health, fitness & business,
Sherri McMillan

Read more on Successfully Handling Cancellations…

Why Should I Pay For That?

Posted by on August 23, 2015 at 11:00 am

One of the programs we recently tried to run had to be canceled due to low registration. It was an event you have to pay for, but it would have been well worth it! I sent out an email to our personal training team asking them why they thought the event didn’t get very many registrations and one answer ways “our clients don’t want to pay for that program when I could do it for free?”….

So the question is “Why Should I Pay For That when I can do it by myself for free?

team photo 2014Well, that question does come up….why would I pay for a program when I can do it for free. That question can hold validity for anything that we offer to our clients in the fitness industry right? Everything that we do can be done for free. Read more on Why Should I Pay For That?…

Happy Birthday to YOU

Posted by on August 5, 2015 at 6:38 pm

free-birthday-mealsWe are always trying to find ways to show our clients how much we love and appreciate them and we are also always trying to find ways to get clients back in to train with us if we haven’t seen them in awhile. You can accomplish both of these things by doing one very simple thing! Send your clients (active & inactive) a Happy Birthday wish via email!

We use Mindbody Online and are able to set up the following email to automatically go out to our clients about 3 weeks before their birthday. Here is the email that is automatically sent: Read more on Happy Birthday to YOU…

Accountability – It Is Your Job!

Posted by on July 29, 2015 at 8:19 pm

download (10)It is common for group exercise numbers to be low during the summer months.  This leaves more weight on the shoulders of group exercise instructors/personal trainers to hold our clients accountable to their fitness regimen. Remember….keeping your clients accountable for their exercise is YOUR JOB! Make sure you nudge clients if they are missing their workouts this summer!

One of our personal trainers (Trevor Thomas) sent out the following email to his clients that didn’t show up for his early morning group exercise class this week!  Feel free to take ideas from this email and remind your “missing” group clients that you are watching out for them!

Read more on Accountability – It Is Your Job!…

Client Survey – Happy Client!

Posted by on July 8, 2015 at 4:49 pm

clientsurveyIt is that time of year again where we conduct our client survey. We conduct this survey 3 times per year and use it to create our updated group training schedule, make changes to the studio and use it to check in with our clients to make sure they are happy! You can learn more about the details on how we set up the survey, how we distribute the survey and what we do with the information in the blog post Happy Clients Mean More Clients

Read more on Client Survey – Happy Client!…

Clients Can Lose The Weight For Good!

Posted by on February 5, 2015 at 11:00 am

WEIGHT-LOSS-PROGRAMI am sure your clients are like ours and their most common gripe is they struggle to lose weight and keep it off. Here is some simple info you can share with your clients. They really can lose the weight for good!

Read more on Clients Can Lose The Weight For Good!…