client retention

Are Your Clients Fat AND Fit?

Posted by on August 1, 2017 at 5:29 pm

We all have clients that tend to carry extra body fat, but we know these same clients have been working hard and are fit. I recently wrote a blog post for our clients on this very topic! Please share this information with your clients….

“Are you carrying a lot of extra body fat? Although our society as a whole tends to fat-shame, the good news is some evidence suggests that fitness is more important that fatness, as the primary factor in reducing someone’s risk for developing various health problems. The message is this…..

…..fitness is very important whether you’re fat or not. In fact, if you are an exerciser who carries a significant amount of body fat, you can still be fitter and healthier than someone who doesn’t exercise at all and may be skinny.

If you’re not working out, you need to start and if you lose weight on the way, which you will if you follow a good workout program, it’ll be a bonus. Read more on Are Your Clients Fat AND Fit?…

Losing Weight Isn’t The Goal

Posted by on June 14, 2017 at 9:46 pm

GF_2016_FinishlineThe number one reason people will consult with a personal trainer is to help them lose weight. At Northwest Personal Training we like to take a unique approach to helping our clients reach that goal.

Many of our clients start off with this approach – “As soon as I lose the weight or get fit, then I’ll start doing the things I’ve always wanted to do”. But I like to take the opposite approach with my clients…give it a try!

First, have your client set an activity goal (like running a race etc.) and in the process of training for the event or activity your client will get in shape!

And it’s such a positive, motivating focus. For example, let’s say your client sest a goal of finishing a 5km fun run. Setting this kind of goal, because it has a deadline, provides a compelling reason to stick to the program and not miss workouts. In contrast, if your client’s goal is to lose 10 pounds in 2 months, if they get off track, they can easily negotiate with themselves and say, “Well, I guess I can wait an additional week or two to achieve my goals.”  But if they get off track with their training program while preparing for an event, they can’t call a race organizer and ask them to postpone the event because they aren’t going to be ready. You can also use the activity/event as a friendly reminder and a way to push your clients to work with you and stick to the goals you have set.

Read more on Losing Weight Isn’t The Goal…

Client Motivation Client Commitment

Posted by on April 11, 2017 at 7:12 pm

Lasts week we discussed how to get the commitment for your weight loss challenge from both existing and new clients. After writing that blog post I thought that this excerpt from our Fitness Results Manual (which you can have and make your own…go HERE for more details) could be a message you send to your clients to help keep motivation and commitment on track.

14495276_10154537968438607_8541844687616630481_nThe number one reason clients consult with us is to help them manage their weightAmericans are getting unhealthier each year. Health-related disease such as diabetes, hypertension, cardiovascular disorders, and various forms of cancer are at an all-time high. We must consider the effect of excess weight on our joints and backs, not to mention the psychological effects on our self-esteem and confidence!

Read more on Client Motivation Client Commitment…

Don’t Let Clients Be Quitters

Posted by on January 31, 2017 at 8:40 pm

muscle-class-sherriOK Fit Pros. We are entering into Feb and as many of us know we tend to see some “new years resolution” clients start slipping away. Don’t let them be quitters! So why do some of our clients quit long before they’ve achieved their goals? Let’s dig deep and find out…starting with the reasons clients don’t renew memberships.

The most frequently reported reasons for not renewing a membership are as follows:

  • Couldn’t afford the expense 30%
  • Overcrowded facility 27%
  • New demands made on my time 26%
  • Inconvenient club location 18%
  • Lost interest/motivation 17%
  • Moved/relocated 16%
  • Switched to outdoor exercise 15%

Not surprisingly, concerns about price and time were among the three most commonly cited reasons for quitting a club. While lack of adequate disposable income or time are certainly legitimate explanations for leaving a club, it’s likely that a significant percentage of the ex-members surveyed hadn’t been successful in making fitness or exercise a priority in their life. If your client’s fitness level and health are very high priorities, they find the money or the time to commit…and you can lead them in that direction. But, if they never use their gym membership, it becomes harder and harder to rationalize paying for it.  Conversely, regular usage yields greater satisfaction and more benefits, making it easier to identify the value received, and understand the cost and time requirements. So, if you want your clients to actually use their membership, you’ll have to figure out what you need to do to actually commit to their exercise program.  A consistent, committed effort will make a club membership worth the investment.

Read more on Don’t Let Clients Be Quitters…

Motivation and the Process of Change: Step 4 Cont…

Posted by on January 25, 2017 at 10:37 pm

no-more-excusesWe have asked the question: Are Your Clients Ready?
We have taken essential steps to get our Clients Internally Motivated.
We know how to help our Clients Make SMART Goals
We have addressed the “no time” excuse

I wanted to address a few more of the top excuses/obstacles our clients give us and the strategies to help them overcome each of these common obstacles.

#1: I have No Energy

Those who exercise regularly know from experience that exercise actually leaves you with more energy!

Some Helpful Strategies for Overcoming This Obstacle Are:

Read more on Motivation and the Process of Change: Step 4 Cont……

Motivation and the Process of Change: Step 4

Posted by on January 18, 2017 at 10:41 pm

workout_timeWe have asked the question: Are Your Clients Ready?
We have taken essential steps to get our Clients Internally Motivated.
We know how to help our Clients Make SMART Goals

Now we will start discussing the obstacles/excuses our clients have for not starting our for quitting and exercise program….and how you can help them overcome these obstacles.

#1 Excuse for not exercising: I don’t have enough time.

This is the most common excuse/obstacle that our clients have for not starting or for quitting an exercise program.  But the “no time” excuse really does not wash. We have clients who manage large businesses, clients with 6-8 children and clients who seem to do it all. How do they do it? They make health and fitness a priority in their life.  When life gets rough, exercise is usually the first thing to go when, in fact, it should be the last. Exercise is the glue to mental sanity when life becomes chaotic.

Read more on Motivation and the Process of Change: Step 4…

Motivation and the Process of Change: Step 3

Posted by on January 10, 2017 at 4:27 pm

14570368_10154537968423607_8530988642847079589_nWe have asked the question: Are Your Clients Ready?
We have taken essential steps to get our Clients Internally Motivated.

Now it is time to discuss goals. We know that helping client set goals and keep those goals is a big part of our jobs, but how do you really make those goals stick….and work?

Step 3. Help Your Clients Set SMART Goals

Try having your clients write down anything they have ever thought of achieving with regards to their own individual health and fitness. Ask them which goal, if they achieved it, would make this year unbelievable? The only rule with this wish list is that none of their goals can be related to their body. Have them stay away from listing a goal such as losing 10 pounds or 4 inches off their hips. Keep this list positive and focused away from body image. Read more on Motivation and the Process of Change: Step 3…

Motivation and the Process of Change: Step 2

Posted by on January 2, 2017 at 9:19 pm

judith_client_2016I am sure many of you are busy working with potential new clients, current clients working on new goals and past clients that have decided to start working with you again. It IS a busy time of year and a great time to learn to help your clients dig deep to find true and lasting motivation and understand how to help them navigate successful change in their lives.

Last week I covered Step 1 in this process: Are Your Clients Ready?

Now we move on to…..

Step 2.  Getting Your Clients Internally Motivated

If your clients want to change something, they have got to change something! 

Makes sense, doesn’t it? But change is difficult. Most people attempt major changes in their life without setting up a framework for success. How can your clients get anywhere without a map or a game plan?

Helping your clients find the motivation and inspiration to adhere to the changes in their lives day-in, day-out, is challenging. Many people have very good intentions and start an exercise or healthy nutrition program, but within a few months 70 percent of them have dropped out. They could not find a reason to keep going.

Read more on Motivation and the Process of Change: Step 2…

Motivation and the Process of Change: Step 1

Posted by on December 28, 2016 at 8:42 pm

img_2897We have interacted with clients who succeed easily and others who struggle tremendously. The sad fact is seven out of 10 people who start an exercise or nutrition program drop out within a few months. If you know people who have been among those drop-out stats, the problem may not be with them– it may be with the method.  Most people attempt to do too much too quickly.  They do not do any planning and they don’t know how to monitor their progress.

This is where YOU come in! Over the next 4 weeks we will review the 4 steps that will help your clients dramatically increase their chances for success.

  • Step 1.  Determine how ready your clients are to make the changes.
  • Step 2.  Help your clients develop concrete internal motivation for helping them to adhere to their program.
  • Step 3.  Help your clients set SMART goals
  • Step 4.  Outline potential obstacles to success and strategies for overcoming them

We will spend the most time discussing step 1 because I believe it is absolutely critical to your success as a Personal Trainer.

Step 1.  Are your clients ready?

We generally know within a few minutes whether a client will succeed easily or not. If the client accepts our recommendations for changes to their exercise or nutrition program immediately and unconditionally, we know we will achieve success easily. If the client begins to make excuses or give reasons they feel they will not be able to adhere to the program, we can generally expect struggles throughout the process. They are not ready to make the changes required to see the results they want.  It is a good idea to use some type of “Readiness” questionnaire with your clients. This will help determine the approach to take with your client and will give you a good idea of they are truly “ready” to adhere to the programming you provide.

Read more on Motivation and the Process of Change: Step 1…

Why Clients Need to Train With You!

Posted by on September 21, 2016 at 7:15 pm

Need some info to send to your clients that will interest them and motivate them to work with you? Try sending them this article I just wrote for our local paper. Remind clients of all the multiple reasons muscle conditioning is critical. Share with potential clients as well….

muscle-class-sherri“As we get older, we tend to lose muscle – approximately 7 pounds of lean tissue per decade with this loss accelerating after the age of 40.

As a result, our strength and endurance is reduced, our metabolism drops resulting in weight gain, our bone density is lowered, our posture and alignment deteriorates, our balance falters, and we experience an increase in general aches and pains. So it is ABSOLUTELY CRITICAL that we do whatever we can to maintain our muscle tissue by participating in muscle conditioning exercise at least 2 to 3 days per week.

Read more on Why Clients Need to Train With You!…