As fitness professionals we know that when our clients miss even just one workout that it is much more than just missing one workout.
Here is how we explain to our clients why NOT missing workouts is so important!
Read more on Tell Clients WHY Missing a Workout is Bad!…
Did you know that 70% of people who start an exercise program drop out within the first two to three months? These are not good odds!
It’s now widely accepted that the problem has nothing to do with the person but rather with the process.
Read more on Client Laws of Success That Will Net YOU Success…
It is clear that the road to retaining clients is all about results! When clients are seeing results they are more likely to stick around. In order to see results a big commitment needs to be made (from both you and your client)….so nationally ..the first step is for both of you to make a commitment and I mean a real commitment. Check out how we do this:
Read more on Commitment – Results – Retention…
As fitness professionals we all need ways to avoid the summer client drought.
Here is a recent email that I sent out to me team reminding them of some of the things they can do to keep clients coming in during the summer!
Read more on Ways to Avoid The Summer Client Drought…
If you LOVE Your Clients it really can pay off!
Save Money: Keep Clients
Did you know that business experts say that it’s 6x more expensive to get new clients than to keep the clients you have? It is true and outside of our consistently exceptional customer service and world class trainers I am always trying to think of ways to remind clients of how great they are and how much we love them! We want to keep them coming back for more and hopefully when it comes time for them to refer a friend to a health and fitness facility they won’t even hesitate to recommend Northwest Personal Training.
Creative Way To Show Clients You LOVE Them!
We just implemented a cool campaign that benefits Read more on LOVE Your Clients It PAYS Off!…
We have made it through the majority of the excuses that your clients will try to use to get out of training with you. After reading these last two scenarios you will be armed with what you need to help your clients overcome these obstacles. Pretty soon your clients won’t even try to get out of workouts because they know you always have a comeback that is just too good!
Let’s Go Back Home
Imagine this scenario. Your clients have scheduled a two-week vacation and have decided to drive to their favorite holiday destination. They get half way there, get a flat tire and turn around and go back home. Sounds ridiculous, doesn’t it? But this is exactly what happens when most people start exercise or nutrition programs. They are on their way to their goals and they slip up. Instead of “fixing the flat” and continuing on toward their goal, they give up and return to old habits and patterns. We know that 70 percent of people who start an exercise program drop out within a matter of months. And most people who lose 10 pounds gain them back. So how do you help your clients avoid being one of the failures? It is important to help your clients realize and accept that there are going to be obstacles, challenges or perceived failures along the way to any goal. Those who succeed learn from the challenge and get right back on the exercise track.
The Here and Now
So many of our clients fall prey to the lure of immediate gratification. The chocolate cake staring them in the face is too great a temptation compared to future weight loss. They would rather experience the pleasure now and worry about the consequences later. A binge today simply means tomorrow they will eat better or they will work out twice as long or hard. There is always a way to justify a lack of discipline. Discipline and will power are perceived as deprivation – Read more on Overcoming Obstacles & Excuses – Week 5…
Here we are at week 4 of our 5 week series on Overcoming Obstacles & Excuses.
Remember, knowing how to get your clients or potential clients past these road blocks will keep them coming back for more. It is your job to ensure that they stick to the plan!
My knees hurt so I can’t exercise
The health benefits of exercise often outweigh the risks. Certain conditions may make exercise more difficult but a good trainer can work around most problems. Consult with a health professional who can help you design a program that addresses your client’s specific concerns. For example, if a client is suffering from a knee injury, there is no reason why you can’t work on their upper body and abdominals while they are rehabilitating their knees.
I can’t see any results
One of the biggest hurdles new exercisers face is that the effort often does not match the result. They have been exercising for five weeks and jump up on the scale. Ugh, no change! They feel the program must not be working and give up. Unrealistic expectations can be a real downer. Convince your clients to stay off the scale. Monitor how many more repetitions your clients can do of a particular exercise. Read more on Overcoming Obstacles & Excuses – Week 4…
I know that you have heard these excuses from your clients before. Read this week’s addition to my series on helping your clients overcome obstacles and excuses.
Getting your clients past these excuses can be the key to getting them to invest in your services!
I Hate exercise
In the beginning, exercise may feel like a chore to your clients but eventually it will become a physical and mental health need. It is important to find activities your clients enjoy doing so that they will participate in them regularly, see the results and get hooked. Have your clients use music, try hiking or walking and add variety to their program to make it more fun. Have them exercise with friends. Studies show you tend to achieve better results that way because it will become more difficult to skip workouts. There is also no evidence to suggest that exercise needs to be painful. If it hurts that much, your clients may be doing too much, too soon. While exercising, they may feel some discomfort, muscular fatigue or a burning sensation near the end of a set or an exercise bout. These feelings are normal. However, while performing an exercise, they should not feel sharp pain. This is not normal and they should stop the exercise immediately and consult a sports physician or physiotherapist. All of us have experienced muscle soreness after a new activity or highly intense workout. Remember the feeling after your first day of skiing, first aerobics class or the first run of the summer? This sensation is referred to as delayed onset muscle soreness because it usually takes one to three days after the workout to kick in. Many participants rate the effectiveness of a workout by how sore they are afterwards. But it you are training appropriately, there is no need to be sore. It is okay to think “Hey, my muscles feel like they had a great workout yesterday.” However, if your clients have a problem getting out of a chair, walking, or even just moving, they are training too hard – and not very sensibly. Read more on Overcoming Obstacles And Excuses – Week 3…
Hey Fit Pros,
Here we are at week 2 of our 5 week Overcoming Obstacles and Excuses series. We hear these next two excuses over and over again! It is time to have a response that will help your clients get over these obstacles once and for all!
Read more on Overcoming Obstacles And Excuses – Week 2…
As you all know all too well…Eighty percent of people still do not exercise consistently enough to enjoy any health benefits. And clients come up with a ton of excuses as to why they’re not sticking to the program. Over the next 5 weeks I am going to share the most common stumbling blocks to exercise and ways you can communicate to your clients to help them overcome them. Now there will be NO MORE EXCUSES!
I don’t have enough time.
If your clients are having trouble finding time to exercise, they are not alone. A perceived lack of time is one of the most common excuses for not starting or for quitting an exercise program. But it really does not wash. We have clients who manage large businesses, clients with 6-8 children and clients who seem to do it all. How do they do it? They make health and fitness a priority in their life. When life gets rough, exercise is usually the first thing to go when, in fact, it should be the last. Exercise is the glue to mental sanity when life becomes chaotic.
Somehow, when other people need your client, their needs tend to end up on the back burner. Someone at work asks them to complete a project, their spouse needs their attention, their kids need some quality time, their friends are asking you why they have not called, and they have got a to-do list that extends well into the next 6 months. You can see how easy it is for your clients to convince themselves that the morning workout can wait until lunch and then until after dinner. Or maybe tomorrow and finally, “I’ll get back on track next month!” Commitments, responsibilities and the demands of work, family and social life are always going to be there. When your clients allow their own needs to become second to everything and everyone else, they will end up the loser.
Read more on Overcoming Obstacles And Excuses – Week 1…