client retention

Why Clients Need to Train With You!

Posted by on September 21, 2016 at 7:15 pm

Need some info to send to your clients that will interest them and motivate them to work with you? Try sending them this article I just wrote for our local paper. Remind clients of all the multiple reasons muscle conditioning is critical. Share with potential clients as well….

muscle-class-sherri“As we get older, we tend to lose muscle – approximately 7 pounds of lean tissue per decade with this loss accelerating after the age of 40.

As a result, our strength and endurance is reduced, our metabolism drops resulting in weight gain, our bone density is lowered, our posture and alignment deteriorates, our balance falters, and we experience an increase in general aches and pains. So it is ABSOLUTELY CRITICAL that we do whatever we can to maintain our muscle tissue by participating in muscle conditioning exercise at least 2 to 3 days per week.

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Personal Training Client Performance Assessments

Posted by on September 15, 2016 at 3:38 pm

personal_trainer_with_clientWe require our trainers to conduct performance assessments with their clients three times per year. The months that these performance assessments will take place are listed in our yearly marketing plan that we share with our staff at the beginning of each year. Our personal training manager sends out reminders to our personal trainers explaining that they need to do performance assessments with their clients during that month.

Below you will find a copy of the form that is either already in a client’s folder or will be placed in their folder. If previous performance assessments have been conducted clients can see their progress. The first time conducting a performance assessment with a client provides a baseline to work from.

Clients don’t always love doing performance assessments and trainers don’t always love conducting them, but in the end your clients are working with you because they want to SEE RESULTS! They many see results by looking in the mirror, but seeing evidence on paper is powerful too. Read more on Personal Training Client Performance Assessments…

Send Your Clients This 10 Min Workout!

Posted by on August 31, 2016 at 8:08 pm

Summer is starting to wind down and many kids are either back in school or will be very soon… but it’s still super busy as many of our clients are shopping for school supplies and clothes, filling out school forms and trying to get in a little more fun before the summer is over!

Encourage your clients to get at least some exercise in if the don’t have time to see you this week.

Send them this 10 min quickfix workout to remind them that you are thinking of them!  Tell your clients that something is always better than nothing and if you work it, 10 minutes can be an amazing workout!

“Complete each of the following 3 exercises for one minute each with a 30 second rest at the end of each of the 3 exercises. Then do it again 2 more times for a total of 10 minutes. Remember to take a few minutes to warm-up and cool-down and feel free to take breaks if you can’t make it one minute without stopping. Never sacrifice quality for quantity!

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Client Motivation

Posted by on April 27, 2016 at 8:38 pm

DSC02765 - CopyI am sure your clients are like ours and are wanting to get in great shape fast with summer approaching quickly! This is a great time of year to launch a Weight Loss Challenge. If you don’t have time to launch a Weight Loss Challenge right now….save this info for a different time of year or for next year!

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2016 Fitness Business Pep Rally

Posted by on January 27, 2016 at 8:11 pm

11219519_10153477987408607_7624280954943377430_n2Here’s some tips to ensure you set the stage for an incredible 2016.  Think of this as a 2016 Fitness Business Pep Rally! Share with your team….

Be at Your Best:

Well, as a fitness professional, we expect that year-round, right?! But it’s even more important in the beginning of the year. You can’t afford to be away or sick – your clients and classes need you! So get lots of good sleep, eat well (lots of fruits and veggies) drink lots of water and take your Vit C or Echinacea if you’re feeling run-down. Put your game-face on no matter what is going on – you need to be positive, energetic and customer-service oriented. It’s show time! Read more on 2016 Fitness Business Pep Rally…

Client Fitness Assessment Month

Posted by on January 6, 2016 at 8:19 pm

DSC02801Can you believe 2016 is here!  As you know, January is a great time of year to recharge your clients programs to set a game plan for the new year.  No matter what our client’s goals may be, it is necessary to have a solid way of how to best track their progress.  January at Northwest Personal Training is our client fitness assessment month. We will be conducting these fitness assessments in both group training classes and personal training sessions. We have specific assessment forms for both group training clients and personal training clients. (Want more forms? Want to get your business organized? You can have the system I created and use everyday at our studio….and use it to run your fitness business. Check out the Business of Personal Training System.)

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Help Clients Set and Keep Goals in 2016

Posted by on December 23, 2015 at 5:21 pm

personal_trainer_with_clientIt is that time of year when clients are going to start wanting to set goals for 2016. How will you help them set goals that they will really keep?  Here is what I do and what I suggest that my clients do. These steps really seem to work when setting goals and when trying to keep them! Share with your clients and Happy Holidays!

Close out the year as you plan for the next. 2016 will be the year where you create your dream year!

As we wind down the year, it’s a great opportunity to reflect on the last 12 months.


It’s a great drill to grab a piece of paper and answer the following questions:

  1. What are the highlights of the last year?
  2. What were the struggles of the last year?
  3. What do you wish you would have done that you did not? What opportunities did you not act on that you wish you would have?

Read more on Help Clients Set and Keep Goals in 2016…

Bad Weather Protocol

Posted by on December 16, 2015 at 8:57 pm

snow_cars_detail_parking_01The best way to deal with bad weather is to take a proactive approach.  So, we recently touched base with our staff members to make sure that IF something were to happen we would have the information we need:

Do you have this information from your team?

  • Who could actually get to work?
  • Whose vehicle is capable of driving in the snow and whose is not? Who feels comfortable driving in the snow and who does not?
  • Who has chains – and knows how to use them?
  • Who lives close to the studio with no major hills or obstacles en route?  Who lives close to a bus route and could easily take a bus into work?

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Successfully Handling Cancellations

Posted by on September 23, 2015 at 6:31 pm

cancelAs we all know….when a personal training client cancels it can be very frustrating for both you and the client. And for many fitness professionals it also means lots of lost revenue! Up to 40% of total weekly revenues! That doesn’t have to be the case.

We approach late cancellations in a very specific way at our studio. Our approach really works to elevate the uncomfortable feeling when you need to tell a client that they still need to pay for a session after they late cancel. It also helps you save what would have been lost revenue!

Read the latest article I wrote for PTontheNet to get ALL of the details.
Cancellations Don’t Have to Mean Lost Revenue

This is one you can’t afford to miss!

Yours in health, fitness & business,
Sherri McMillan

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Why Should I Pay For That?

Posted by on August 23, 2015 at 11:00 am

One of the programs we recently tried to run had to be canceled due to low registration. It was an event you have to pay for, but it would have been well worth it! I sent out an email to our personal training team asking them why they thought the event didn’t get very many registrations and one answer ways “our clients don’t want to pay for that program when I could do it for free?”….

So the question is “Why Should I Pay For That when I can do it by myself for free?

team photo 2014Well, that question does come up….why would I pay for a program when I can do it for free. That question can hold validity for anything that we offer to our clients in the fitness industry right? Everything that we do can be done for free. Read more on Why Should I Pay For That?…