Business

Intro to YOUR Weight Loss Challenge

Posted by on April 30, 2014 at 1:00 pm

I wanted to share one last bit of information with you regarding the introduction you give to clients that are starting your weight loss challenge (or really just starting to work with you in general). Below is an excerpt from our Fitness Results Manual (which you can have and make your own…go HERE for more details). This is important information to give to clients that you are helping to reach their goals. Read through and share with your clients!

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How We Generate $20k In Revenue Every Spring

Posted by on April 19, 2014 at 11:56 pm

If you have been following my blog for awhile you may be familiar with our most successful “extra” revenue generating program of the year. It is our Spring Makeover Challenge! We generate about $20k in extra revenue with this program every spring. I like to remind fit pros of these types of programs and let you all know how we run this program in a way that helps our clients, our trainers and our bottom line!

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Thanks To All Of You!

Posted by on November 28, 2013 at 10:55 am

Happy Thanksgiving to all of the US fitness professionals!

Thankyou 300x225 Thanks To All Of You!Of course today I am thinking of all the things I am thankful for….my family, friends, co-workers and the fact that I get to work (everyday) in an industry that I love. It is because of all of you that our industry has become what it is and will continue to grow! It is because of fitness professionals like you that we are helping people all over the US and the world live healthier lives. I feel grateful to say that I work along side all of you in this endeavor.

So on this day of thanks I simply want to say THANKS TO ALL OF YOU for all of the hard work, energy and passion you put into your profession. We live in a better world because of it.

Enjoy this day with your friends, family and loved ones. Read more on Thanks To All Of You!…

What YOU Should Be Doing Right Now!

Posted by on November 21, 2013 at 1:54 pm

Last week I gave you tons of ideas and initiatives that you should/could be implementing during the next month or two. I told you about holiday schedule changes, a special promotion, holiday cards/gifts and how to start writing your 2014 Marketing Plan.

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Holiday Cards For Clients

Posted by on December 11, 2012 at 7:46 pm

Do you send out holiday cards to your clients around this time every year?  It is a great idea, but it can cost quite a bit.  I am going to tell you what we do get the biggest bang for our buck when it comes to sending holiday cards to our clients.

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Keep Revenues Up While Clients Are Away

Posted by on June 28, 2012 at 1:21 am

As Fitness Professionals we all know that summer can be tough on revenues.  Clients are on vacation, spending time with family and enjoying the great outdoors.  Inevitably, the missed personal training sessions start stacking up.

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Overcoming Obstacles & Excuses – Week 5

Posted by on May 9, 2012 at 9:14 pm

We have made it through the majority of the excuses that your clients will try to use to get out of training with you. After reading these last two scenarios you will be armed with what you need to help your clients overcome these obstacles.  Pretty soon your clients won’t even try to get out of workouts because they know you always have a comeback that is just too good!

Let’s Go Back Home
Imagine this scenario.  Your clients have scheduled a two-week vacation and have decided to drive to their favorite holiday destination. They get half way there, get a flat tire and turn around and go back home.  Sounds ridiculous, doesn’t it?  But this is exactly what happens when most people start exercise or nutrition programs.  They are on their way to their goals and they slip up.  Instead of “fixing the flat” and continuing on toward their goal, they give up and return to old habits and patterns.  We know that 70 percent of people who start an exercise program drop out within a matter of months.  And most people who lose 10 pounds gain them back.  So how do you help your clients avoid being one of the failures?  It is important to help your clients realize and accept that there are going to be obstacles, challenges or perceived failures along the way to any goal.  Those who succeed learn from the challenge and get right back on the exercise track.

The Here and Now
chocolate cake slice 3 300x284 Overcoming Obstacles & Excuses – Week 5
So many of our clients fall prey to the lure of immediate gratification.  The chocolate cake staring them in the face is too great a temptation compared to future weight loss.  They would rather experience the pleasure now and worry about the consequences later.  A binge today simply means tomorrow they will eat better or they will work out twice as long or hard.  There is always a way to justify a lack of discipline.  Discipline and will power are perceived as deprivation – Read more on Overcoming Obstacles & Excuses – Week 5…

Overcoming Obstacles & Excuses – Week 4

Posted by on May 1, 2012 at 10:59 pm

Here we are at week 4 of our 5 week series on Overcoming Obstacles & Excuses.
Remember, knowing how to get your clients or potential clients past these road blocks will keep them coming back for more.  It is your job to ensure that they stick to the plan!

My knees hurt so I can’t exercise
knee pain remedies 1 Overcoming Obstacles & Excuses   Week 4The health benefits of exercise often outweigh the risks.  Certain conditions may make exercise more difficult but a good trainer can work around most problems.  Consult with a health professional who can help you design a program that addresses your client’s specific concerns.  For example, if a client is suffering from a knee injury, there is no reason why you can’t work on their upper body and abdominals while they are rehabilitating their knees.


I can’t see any results
One of the biggest hurdles new exercisers face is that the effort often does not match the result.  They have been exercising for five weeks and jump up on the scale.  Ugh, no change!  They feel the program must not be working and give up.  Unrealistic expectations can be a real downer.  Convince your clients to stay off the scale.  Monitor how many more repetitions your clients can do of a particular exercise.  Read more on Overcoming Obstacles & Excuses – Week 4…

Overcoming Obstacles And Excuses – Week 3

Posted by on April 25, 2012 at 8:39 pm

I know that you have heard these excuses from your clients before.  Read this week’s addition to my series on helping your clients overcome obstacles and excuses.

Getting your clients past these excuses can be the key to getting them to invest in your services!

I Hate exercise
In the beginning, exercise may feel like a chore to your clients but eventually it will become a physical and mental health need.  It is important to find activities your clients enjoy doing so that they will participate in them regularly, see the results and get hooked.  Have your clients use music, try hiking or walking and add variety to their program to make it more fun.  Have them exercise with friends.  Studies show you tend to achieve better results that way because it will become more difficult to skip workouts.  There is also hateexercise1 300x162 Overcoming Obstacles And Excuses – Week 3no evidence to suggest that exercise needs to be painful.  If it hurts that much, your clients may be doing too much, too soon.  While exercising, they may feel some discomfort, muscular fatigue or a burning sensation near the end of a set or an exercise bout.  These feelings are normal.  However, while performing an exercise, they should not feel sharp pain.  This is not normal and they should stop the exercise immediately and consult a sports physician or physiotherapist.  All of us have experienced muscle soreness after a new activity or highly intense workout.  Remember the feeling after your first day of skiing, first aerobics class or the first run of the summer?  This sensation is referred to as delayed onset muscle soreness because it usually takes one to three days after the workout to kick in.  Many participants rate the effectiveness of a workout by how sore they are afterwards.  But it you are training appropriately, there is no need to be sore.  It is okay to think “Hey, my muscles feel like they had a great workout yesterday.” However, if your clients have a problem getting out of a chair, walking, or even just moving, they are training too hard – and not very sensibly.  Read more on Overcoming Obstacles And Excuses – Week 3…

Overcoming Obstacles And Excuses – Week 2

Posted by on April 18, 2012 at 8:17 pm

Hey Fit Pros,
noexcuses Overcoming Obstacles And Excuses – Week 2Here we are at week 2 of our 5 week Overcoming Obstacles and Excuses series.  We hear these next two excuses over and over again!  It is time to have a response that will help your clients get over these obstacles once and for all!

Read more on Overcoming Obstacles And Excuses – Week 2…