Business

Why Should I Pay For That?

Posted by on August 23, 2015 at 11:00 am

One of the programs we recently tried to run had to be canceled due to low registration. It was an event you have to pay for, but it would have been well worth it! I sent out an email to our personal training team asking them why they thought the event didn’t get very many registrations and one answer ways “our clients don’t want to pay for that program when I could do it for free?”….

So the question is “Why Should I Pay For That when I can do it by myself for free?

team photo 2014 300x225 Why Should I Pay For That?Well, that question does come up….why would I pay for a program when I can do it for free. That question can hold validity for anything that we offer to our clients in the fitness industry right? Everything that we do can be done for free. Read more on Why Should I Pay For That?…

Happy Birthday to YOU

Posted by on August 5, 2015 at 6:38 pm

free birthday meals 300x200 Happy Birthday to YOUWe are always trying to find ways to show our clients how much we love and appreciate them and we are also always trying to find ways to get clients back in to train with us if we haven’t seen them in awhile. You can accomplish both of these things by doing one very simple thing! Send your clients (active & inactive) a Happy Birthday wish via email!

We use Mindbody Online and are able to set up the following email to automatically go out to our clients about 3 weeks before their birthday. Here is the email that is automatically sent: Read more on Happy Birthday to YOU…

Intro to YOUR Weight Loss Challenge

Posted by on April 30, 2014 at 1:00 pm

I wanted to share one last bit of information with you regarding the introduction you give to clients that are starting your weight loss challenge (or really just starting to work with you in general). Below is an excerpt from our Fitness Results Manual (which you can have and make your own…go HERE for more details). This is important information to give to clients that you are helping to reach their goals. Read through and share with your clients!

Read more on Intro to YOUR Weight Loss Challenge…

How We Generate $20k In Revenue Every Spring

Posted by on April 19, 2014 at 11:56 pm

If you have been following my blog for awhile you may be familiar with our most successful “extra” revenue generating program of the year. It is our Spring Makeover Challenge! We generate about $20k in extra revenue with this program every spring. I like to remind fit pros of these types of programs and let you all know how we run this program in a way that helps our clients, our trainers and our bottom line!

Read more on How We Generate $20k In Revenue Every Spring…

Thanks To All Of You!

Posted by on November 28, 2013 at 10:55 am

Happy Thanksgiving to all of the US fitness professionals!

Thankyou 300x225 Thanks To All Of You!Of course today I am thinking of all the things I am thankful for….my family, friends, co-workers and the fact that I get to work (everyday) in an industry that I love. It is because of all of you that our industry has become what it is and will continue to grow! It is because of fitness professionals like you that we are helping people all over the US and the world live healthier lives. I feel grateful to say that I work along side all of you in this endeavor.

So on this day of thanks I simply want to say THANKS TO ALL OF YOU for all of the hard work, energy and passion you put into your profession. We live in a better world because of it.

Enjoy this day with your friends, family and loved ones. Read more on Thanks To All Of You!…

What YOU Should Be Doing Right Now!

Posted by on November 21, 2013 at 1:54 pm

Last week I gave you tons of ideas and initiatives that you should/could be implementing during the next month or two. I told you about holiday schedule changes, a special promotion, holiday cards/gifts and how to start writing your 2014 Marketing Plan.

Read more on What YOU Should Be Doing Right Now!…

Holiday Cards For Clients

Posted by on December 11, 2012 at 7:46 pm

Do you send out holiday cards to your clients around this time every year?  It is a great idea, but it can cost quite a bit.  I am going to tell you what we do get the biggest bang for our buck when it comes to sending holiday cards to our clients.

Read more on Holiday Cards For Clients…

Keep Revenues Up While Clients Are Away

Posted by on June 28, 2012 at 1:21 am

As Fitness Professionals we all know that summer can be tough on revenues.  Clients are on vacation, spending time with family and enjoying the great outdoors.  Inevitably, the missed personal training sessions start stacking up.

Read more on Keep Revenues Up While Clients Are Away…

Overcoming Obstacles & Excuses – Week 5

Posted by on May 9, 2012 at 9:14 pm

We have made it through the majority of the excuses that your clients will try to use to get out of training with you. After reading these last two scenarios you will be armed with what you need to help your clients overcome these obstacles.  Pretty soon your clients won’t even try to get out of workouts because they know you always have a comeback that is just too good!

Let’s Go Back Home
Imagine this scenario.  Your clients have scheduled a two-week vacation and have decided to drive to their favorite holiday destination. They get half way there, get a flat tire and turn around and go back home.  Sounds ridiculous, doesn’t it?  But this is exactly what happens when most people start exercise or nutrition programs.  They are on their way to their goals and they slip up.  Instead of “fixing the flat” and continuing on toward their goal, they give up and return to old habits and patterns.  We know that 70 percent of people who start an exercise program drop out within a matter of months.  And most people who lose 10 pounds gain them back.  So how do you help your clients avoid being one of the failures?  It is important to help your clients realize and accept that there are going to be obstacles, challenges or perceived failures along the way to any goal.  Those who succeed learn from the challenge and get right back on the exercise track.

The Here and Now
chocolate cake slice 3 300x284 Overcoming Obstacles & Excuses – Week 5
So many of our clients fall prey to the lure of immediate gratification.  The chocolate cake staring them in the face is too great a temptation compared to future weight loss.  They would rather experience the pleasure now and worry about the consequences later.  A binge today simply means tomorrow they will eat better or they will work out twice as long or hard.  There is always a way to justify a lack of discipline.  Discipline and will power are perceived as deprivation – Read more on Overcoming Obstacles & Excuses – Week 5…

Overcoming Obstacles & Excuses – Week 4

Posted by on May 1, 2012 at 10:59 pm

Here we are at week 4 of our 5 week series on Overcoming Obstacles & Excuses.
Remember, knowing how to get your clients or potential clients past these road blocks will keep them coming back for more.  It is your job to ensure that they stick to the plan!

My knees hurt so I can’t exercise
knee pain remedies 1 Overcoming Obstacles & Excuses   Week 4The health benefits of exercise often outweigh the risks.  Certain conditions may make exercise more difficult but a good trainer can work around most problems.  Consult with a health professional who can help you design a program that addresses your client’s specific concerns.  For example, if a client is suffering from a knee injury, there is no reason why you can’t work on their upper body and abdominals while they are rehabilitating their knees.


I can’t see any results
One of the biggest hurdles new exercisers face is that the effort often does not match the result.  They have been exercising for five weeks and jump up on the scale.  Ugh, no change!  They feel the program must not be working and give up.  Unrealistic expectations can be a real downer.  Convince your clients to stay off the scale.  Monitor how many more repetitions your clients can do of a particular exercise.  Read more on Overcoming Obstacles & Excuses – Week 4…