business success

Successful 2019 For Fit Pro Businesses

Posted by on December 4, 2018 at 11:57 am

Three different colleagues that I know had to close down their Personal Training businesses recently. It’s so disheartening because our world needs more world-class personal training businesses to help our communities commit to their health and fitness programs.

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Last Steps Before Hiring a New Personal Trainer

Posted by on October 4, 2018 at 4:15 pm

Here at Northwest Personal Training & Fitness Education we have quite a lengthy apprenticeship program that helps us decide if a potential new hire will be an asset to our team and a good match for our team. Once that process is complete and the new personal trainer has accepted the offer, and employee agreement has been completed and wages have been established….our operations manager or personal training manager runs through this check list to ensure all necessary details have been taken care of.

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Our Approach? Results.

Posted by on September 28, 2018 at 11:48 am

Some Sad Facts About Gym Goers:

  • Only 20% of people who are members of a typical gym actually use their membership.
  • Most large fitness clubs operate on a pure volume model and have 8000+ members.

Because only twenty percent of their members actually use the facility, they can keep their rates lower because they actually don’t have to service all those people.

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4 Reasons YOU Should Teach Group Training

Posted by on July 25, 2018 at 4:09 pm

Group Training sounds like a smart idea on paper, but how do you structure programs and sessions for a group of people with all different fitness levels, needs and goals?  And what results can clients expect with only 1/3 to 1/4 of the attention they would normally get from a private trainer?

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Rally Your Team – Find Business Success!

Posted by on December 6, 2017 at 7:59 pm

It is the unfortunate truth that many small businesses fail and so many times before they have even had a chance to start!

The fitness industry is no exception. Throughout my years of consulting….I have found that a lack of leadership can be one of the main reasons that fitness businesses struggle.

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A Clear Vision: Does Your Fit Business Have One?

Posted by on October 5, 2017 at 8:18 pm

visionIn previous blog posts I have walked you through how to truly be prepared to run and market a successful business. We have reviewed how to ensure you know your clientsknow your competitionknow your businessand know yourself. Once you know all of these aspects of your business you are ready to establish a mission statement, vision and motto. Whether you are just starting up or you have been in business for a long time…make sure to read this blog post to insure you REALLY have a mission, vision and moto that you (and your staff) can lean on.

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Personal Training Contest – Get Testimonials

Posted by on May 2, 2017 at 7:28 pm

Stan_CodyWe all know that positive testimonials from our clients are extremely useful when marketing our fitness businesses. But, how do you get clients to tell the world about their successes? Try running this super easy and fun contest to get clients to tell you all about their inspiring stories! This contest also works to get NEW clients. They can tell their inspiring story to win 1 year of group training.

How It Works:

Northwest Personal Training will choose the most inspirational story (at the beginning of Nov) and that individual will be awarded complimentary Group Training classes for themselves for one year (Group Training membership is not transferable). Everyone who completes this process is a WINNER and will be provided a FREE Trial Pass for 1 Initial PT session & 2 weeks of Group classes for submitting their story that they can use if they are not currently a client or gift to someone else!

….see the contest page.

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2016 Fitness Business Pep Rally

Posted by on January 27, 2016 at 8:11 pm

11219519_10153477987408607_7624280954943377430_n2Here’s some tips to ensure you set the stage for an incredible 2016.  Think of this as a 2016 Fitness Business Pep Rally! Share with your team….

Be at Your Best:

Well, as a fitness professional, we expect that year-round, right?! But it’s even more important in the beginning of the year. You can’t afford to be away or sick – your clients and classes need you! So get lots of good sleep, eat well (lots of fruits and veggies) drink lots of water and take your Vit C or Echinacea if you’re feeling run-down. Put your game-face on no matter what is going on – you need to be positive, energetic and customer-service oriented. It’s show time! Read more on 2016 Fitness Business Pep Rally…

Client Fitness Assessment Month

Posted by on January 6, 2016 at 8:19 pm

DSC02801Can you believe 2016 is here!  As you know, January is a great time of year to recharge your clients programs to set a game plan for the new year.  No matter what our client’s goals may be, it is necessary to have a solid way of how to best track their progress.  January at Northwest Personal Training is our client fitness assessment month. We will be conducting these fitness assessments in both group training classes and personal training sessions. We have specific assessment forms for both group training clients and personal training clients. (Want more forms? Want to get your business organized? You can have the system I created and use everyday at our studio….and use it to run your fitness business. Check out the Business of Personal Training System.)

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Bad Weather Protocol

Posted by on December 16, 2015 at 8:57 pm

snow_cars_detail_parking_01The best way to deal with bad weather is to take a proactive approach.  So, we recently touched base with our staff members to make sure that IF something were to happen we would have the information we need:

Do you have this information from your team?

  • Who could actually get to work?
  • Whose vehicle is capable of driving in the snow and whose is not? Who feels comfortable driving in the snow and who does not?
  • Who has chains – and knows how to use them?
  • Who lives close to the studio with no major hills or obstacles en route?  Who lives close to a bus route and could easily take a bus into work?

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