business success

Holiday Hours That Work for Clients & Trainers

Posted by on November 23, 2015 at 8:12 pm

1526598_10152400074961946_8241213965217345864_nThe Holiday season is upon us and that often means your business will be closed on those special days. The holidays also mean that personal trainers will be requesting vacation time. Do you have policies that will keep both your clients and your personal trainers happy during the holidays? Over the next few weeks I will be giving you some of my favorite tips and tricks to make holiday schedules a win/win for everyone!

First things first….it is imperative that you notify your clients if your regular business hours will be changing during the holidays. We ask our trainers to send out a personal email to their clients reminding them of our special hours and our special classes during the holidays.  That’s right! We offer super fun specialty group training classes in the morning on some holidays so that folks still get a workout in, but don’t need to be open the entire day. We make the holiday classes super fun so it is a win/win for clients and trainers! Read more on Holiday Hours That Work for Clients & Trainers…

Summary of Success & Giving

Posted by on November 20, 2014 at 1:12 pm

The-Go-Giver“The Go Giver” is a quick easy read that follows a young, ambitious sales associate trying to reach success in this career.  He’s working hard but not getting anywhere when a colleague provides him the name of a consultant who could provide him the insight he needs to excel.

In this parable, we are introduced to the 5 Laws of Stratospheric Success.

#1. The Law of Value:

Your true worth is determined by how much more you give in value than you take in payment.  It can be easy to accomplish this in the fitness industry when we are literally changing people’s lives.  Read more on Summary of Success & Giving…

Weight Loss Challenge – Week 5

Posted by on June 27, 2014 at 1:01 am

When it comes to your clients’ health and fitness goals, there are a lot of different ways for them to achieve the same results.  At Northwest Personal Training, we host an annual Spring Makeover Challenge when our clients and trainers compete against each other using different approaches to maximize fat loss in a 6 week period.

So far in this series, I’ve shared with you 4 different approaches to maximizing weight loss. You can review past articles HERE and share the different plans with your clients to see which work best for each of them.

We conduct our weight loss challenge in the Spring, but you can run a weight loss challenge anytime. Summer is a great time too because everyone wants to look good at the pool and at the beach! Feeling inspired and want to give a weight loss challenge a try? Our annual Spring Makeover Challenge brings in about $20k in extra revenue for us each year and our clients see amazing results! Want to use the same resource tool we use to help clients see results during this challenge? trans Weight Loss Challenge   Week 4You can change our name to your name and run with it! Check out the details HERE.


Today, I am sharing with you Cindy Shrum’s approach to fat loss.  Cindy is a NCSF Nationally Certified Personal Trainer and a USAT Level 1 Triathlon Coach. She has competed in various Triathlons including the Canadian Ironman and definitely understands the importance of proper training and nutrition to enhance performance, energy and results. Read more on Weight Loss Challenge – Week 5…

Preparing To Launch Your Weight Loss Challenge

Posted by on April 25, 2014 at 1:00 pm

Spring Makeover ChallengeHey Fit Pros. We are getting ready to launch our yearly Spring Makeover Challenge and we are putting together the final details of how the launch will go and some other details as well. I thought I would share these details with you so that if you have decided to run your own weight loss challenge (like we discussed last week)….you will have even more info at your disposal and can be even more successful!

Read more on Preparing To Launch Your Weight Loss Challenge…

How We Generate $20k In Revenue Every Spring

Posted by on April 19, 2014 at 11:56 pm

If you have been following my blog for awhile you may be familiar with our most successful “extra” revenue generating program of the year. It is our Spring Makeover Challenge! We generate about $20k in extra revenue with this program every spring. I like to remind fit pros of these types of programs and let you all know how we run this program in a way that helps our clients, our trainers and our bottom line!

Read more on How We Generate $20k In Revenue Every Spring…

Fill Your Schedule – Encourage Monthly Clients

Posted by on April 11, 2014 at 11:00 am

Clients that come see you for 1 on 1 personal training a couple times a week are the best kinds to get, but not all clients (or potential clients) can, want or need to see you that often. It is a good idea to try to fill the open time slots in your/your staff’s schedule by encouraging clients to see a personal trainer once a month for program updates. How do you encourage that type of client to sign up with you? Send them some of the information below. What better way to encourage folks to come see you than by educating them on why it is so important?

Read more on Fill Your Schedule – Encourage Monthly Clients…

Mix It Up For Clients & Get Serious Attention!

Posted by on April 3, 2014 at 1:00 pm

In today’s world of fast paced life, social media and 100 ways to distract your clients and potential clients….it is essential that you are always thinking about how to mix up what you do for your clients and to find ways to get serious attention.

Read more on Mix It Up For Clients & Get Serious Attention!…

Opportunities To Improve Your Fitness Business!

Posted by on March 19, 2014 at 8:01 pm

OK fit pros. We have so many really cool things going on in our Fitness Education Department right now that I just HAD to share them all with you in this week’s blog post.

Read more on Opportunities To Improve Your Fitness Business!…

Sell Partner Training – Celebrate Valentine’s Day

Posted by on February 14, 2014 at 10:00 am

Happy Valentine’s Day Fit Pros! We LOVE you for what you do everyday….

We are going to take a break from our “Give Your Clients Their Dream Life” series because I wanted to share some helpful marketing and client retention information that you can use TODAY!

Read more on Sell Partner Training – Celebrate Valentine’s Day…

Is Your Fitness Business Ready For The Holidays?

Posted by on November 15, 2013 at 1:17 pm

holiday partyIf your fitness business is anything like ours you have A LOT going on this time of year.
This is not only the time of year when you plan tons of fun things for your clients, but it is also a time of schedule changes, analyzing and organizing the business side of things from the entire year and planning for next year. I wanted to give you a list of the things we are working on this time of year.

Read more on Is Your Fitness Business Ready For The Holidays?…