Last week I reviewed the big picture attributes and commitments you need in order to run a successful fitness business.
Read more on Build Your Foundation Build Your Fitness Business Success!…
I have written on numerous topics in this blog related to running a highly successful and profitable personal training business, and today I want to help you take a step back review the big picture and what needs to be in place to run a successful PT Business. Whether you are just starting out or if you have been at it for years, these are the….
Read more on What YOU Need To Run A Successful PT Business…
I received tons of great questions about last week’s blog post on how we run our Spring Makeover Challenge.
Read more on Weight Loss Challenge – Get Commitment. Get Results….
If you have been following my blog then you know that we love to show you tons of ways to increase personal training profits and now we are giving away ALL of our secrets for FREE! That’s right…we are giving away 1 free copy of our Business of Personal Training System! Keep reading to find out why this is important for you.
Read more on Increase Personal Training Profits For FREE…
Thanksgiving is a wonderful time of year where we reflect on the things we are thankful for. It can also be one of the most frustrating times of year for all of us in the fitness industry. We want our clients to reach their fitness & weight loss goals, but how can they do that when they will most likely consume around 5,000 calories on Thanksgiving Day? Yep, that is right! It’s estimated that the average American can consume 5,000-plus calories on Thanksgiving Day!
This year you can help your clients maintain their fitness goals by giving them these helpful tips for a healthy Thanksgiving (share this list with your clients!): Read more on Healthy Thanksgiving Tips To Share…
In last week’s blog post I walked you through the importance of knowing yourself before creating a marketing plan and, ultimately, a very successful business. Now it is time to give you a quick look at the second step to setting up a foundation for fitness marketing success!
You MUST KNOW YOUR BUSINESS! It can be tough to dig deep to really understand the ins and outs of your business, but it is the only way you will be able to create a marketing plan that will take your business to the next level. Be true to yourself and your business and great things will happen!
Here are the questions you need to be able to answer about your business before creating your marketing plan: Read more on Foundation For Fitness Marketing Success: Know Your Business!…
As you know…referrals are VERY important for any fitness business and you will get the most referrals if you are truly exceptional….and that takes work!
When we say that we have the “World’s Best Personal Personal Trainers” we mean it. There are a lot of things that we do to ensure that our trainers are at their best. Conducting video reviews of each trainer, group exercise instructor and customer service rep is one of the ways our staff can see themselves as others see them and allows them to hone their skills. The excellent service that our customers have come to expect from us is built with dilegent efforts like this.
We conduct video reviews every July and here is the step by step process that I send to my managers:
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So you have your facebook page up and running, you have established your local business partners for cross promotion and you have your press release list ready to go.
I have mentioned this tactic previously, but thought it was worth repeating as the slower summer months approach and we are all looking for ways to increase revenues and keep new faces coming into our fitness businesses. Well, one way to generate something to talk about is by hosting FREE monthly seminars!
Read more on Now You Have Something To Talk About!…
Last week I gave you all of the steps we take to ensure we stick to our cancellation policy, keep revenues when it comes to cancelations and keep our customers happy when they need to late cancel.
Read more on Cancellation Policy – What Now?…
We have made it through the majority of the excuses that your clients will try to use to get out of training with you. After reading these last two scenarios you will be armed with what you need to help your clients overcome these obstacles. Pretty soon your clients won’t even try to get out of workouts because they know you always have a comeback that is just too good!
Let’s Go Back Home
Imagine this scenario. Your clients have scheduled a two-week vacation and have decided to drive to their favorite holiday destination. They get half way there, get a flat tire and turn around and go back home. Sounds ridiculous, doesn’t it? But this is exactly what happens when most people start exercise or nutrition programs. They are on their way to their goals and they slip up. Instead of “fixing the flat” and continuing on toward their goal, they give up and return to old habits and patterns. We know that 70 percent of people who start an exercise program drop out within a matter of months. And most people who lose 10 pounds gain them back. So how do you help your clients avoid being one of the failures? It is important to help your clients realize and accept that there are going to be obstacles, challenges or perceived failures along the way to any goal. Those who succeed learn from the challenge and get right back on the exercise track.
The Here and Now
So many of our clients fall prey to the lure of immediate gratification. The chocolate cake staring them in the face is too great a temptation compared to future weight loss. They would rather experience the pleasure now and worry about the consequences later. A binge today simply means tomorrow they will eat better or they will work out twice as long or hard. There is always a way to justify a lack of discipline. Discipline and will power are perceived as deprivation – Read more on Overcoming Obstacles & Excuses – Week 5…
