Adherence

Strong Retention From Simple Actions

Posted by on March 1, 2018 at 4:52 pm

As fitness business managers and owners we know that having a solid internal marketing strategy in place (including a solid referral program) is one of the best ways to keep our current clients engaged, coming back for more and sending their friends and family our way. Last week we talked about how hosting events and adventures can keep your current clients engaged and excited about your business. Simple actions like accountability emails can also remind your clients that you care….and keep them coming back!

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Are You Seeing This?

Posted by on January 27, 2018 at 3:08 am

Are you seeing this? It is about this time in January when a lot of fit pros start to see clients (despite our best efforts) lose their resolve and start slipping back into old routines. Try sending them this info or at least talking them through these points. These simple actions can mean the difference between sticking with a health & fitness goal or letting that goal fade away (many times like your clients have done before).

“Every year, if you set a goal, follow a process and then quit, why do you think it would be different next time? First, don’t beat yourself up about it. Sometimes it takes many attempts before something clicks and you figure out how to live a healthy and fit lifestyle for the long-term. Just remind yourself that your health is very important and you can do this, no matter how many tries it takes!

The bottom line is that whatever forced you off track last time, will more than likely surface again. To overcome that roadblock, you need to develop a strategy for overcoming obstacles posed by work, kids, fatigue or lack of time.

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Simple Tips For Program Design

Posted by on November 14, 2017 at 8:25 pm

Do you ever get these questions from your clients?

  • Is High Intensity Training the way to go?

 

  • Or is Long, Slow Distance Training better?

 

  • What cardio exercise brings the best results – is it cycling, rowing, running or something else?

 

  • What muscle conditioning workouts enhance overall fitness best – is it Bootcamp classes, Barre, Yoga, Pilates or traditional weight training?

 

If someone decides to get fit and commit to an exercise program, there are a ton of options. It can feel like a kid in a candy store so to speak. That is where you (as a fitness professional come in!). As you know….there’s only so much time in a week so how do you choose what to prescribe to your clients? And how do you explain your reasoning behind doing so?

Here are a couple reminders the best ways to design programming for your clients. Use these tips on your own and share them curious clients.

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Motivating Mind Games

Posted by on August 22, 2017 at 1:12 pm

Clients come to us for many different reasons, but one of the top reasons is because they need the motivation and accountability that comes with personal training and group training. But, what happens when those same clients are trying to find the motivation to exercise when you aren’t there to push them? Try telling them about these effective mind games that can be big time motivators…..

Mantras

Pick an inspiring phrase that you repeat over and over again to put you in a trance-type state that assures you to keep putting one foot in front of the other. Something like “I can do this”, “I’m stronger than I think I am”, “Keep going”, “Never quit” or “I got this” might do the trick for you.

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Don’t Let Clients Be Quitters

Posted by on January 31, 2017 at 8:40 pm

muscle-class-sherriOK Fit Pros. We are entering into Feb and as many of us know we tend to see some “new years resolution” clients start slipping away. Don’t let them be quitters! So why do some of our clients quit long before they’ve achieved their goals? Let’s dig deep and find out…starting with the reasons clients don’t renew memberships.

The most frequently reported reasons for not renewing a membership are as follows:

  • Couldn’t afford the expense 30%
  • Overcrowded facility 27%
  • New demands made on my time 26%
  • Inconvenient club location 18%
  • Lost interest/motivation 17%
  • Moved/relocated 16%
  • Switched to outdoor exercise 15%

Not surprisingly, concerns about price and time were among the three most commonly cited reasons for quitting a club. While lack of adequate disposable income or time are certainly legitimate explanations for leaving a club, it’s likely that a significant percentage of the ex-members surveyed hadn’t been successful in making fitness or exercise a priority in their life. If your client’s fitness level and health are very high priorities, they find the money or the time to commit…and you can lead them in that direction. But, if they never use their gym membership, it becomes harder and harder to rationalize paying for it.  Conversely, regular usage yields greater satisfaction and more benefits, making it easier to identify the value received, and understand the cost and time requirements. So, if you want your clients to actually use their membership, you’ll have to figure out what you need to do to actually commit to their exercise program.  A consistent, committed effort will make a club membership worth the investment.

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Motivation and the Process of Change: Step 2

Posted by on January 2, 2017 at 9:19 pm

judith_client_2016I am sure many of you are busy working with potential new clients, current clients working on new goals and past clients that have decided to start working with you again. It IS a busy time of year and a great time to learn to help your clients dig deep to find true and lasting motivation and understand how to help them navigate successful change in their lives.

Last week I covered Step 1 in this process: Are Your Clients Ready?

Now we move on to…..

Step 2.  Getting Your Clients Internally Motivated

If your clients want to change something, they have got to change something! 

Makes sense, doesn’t it? But change is difficult. Most people attempt major changes in their life without setting up a framework for success. How can your clients get anywhere without a map or a game plan?

Helping your clients find the motivation and inspiration to adhere to the changes in their lives day-in, day-out, is challenging. Many people have very good intentions and start an exercise or healthy nutrition program, but within a few months 70 percent of them have dropped out. They could not find a reason to keep going.

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Why Clients Need to Train With You!

Posted by on September 21, 2016 at 7:15 pm

Need some info to send to your clients that will interest them and motivate them to work with you? Try sending them this article I just wrote for our local paper. Remind clients of all the multiple reasons muscle conditioning is critical. Share with potential clients as well….

muscle-class-sherri“As we get older, we tend to lose muscle – approximately 7 pounds of lean tissue per decade with this loss accelerating after the age of 40.

As a result, our strength and endurance is reduced, our metabolism drops resulting in weight gain, our bone density is lowered, our posture and alignment deteriorates, our balance falters, and we experience an increase in general aches and pains. So it is ABSOLUTELY CRITICAL that we do whatever we can to maintain our muscle tissue by participating in muscle conditioning exercise at least 2 to 3 days per week.

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2016 Fitness Business Pep Rally

Posted by on January 27, 2016 at 8:11 pm

11219519_10153477987408607_7624280954943377430_n2Here’s some tips to ensure you set the stage for an incredible 2016.  Think of this as a 2016 Fitness Business Pep Rally! Share with your team….

Be at Your Best:

Well, as a fitness professional, we expect that year-round, right?! But it’s even more important in the beginning of the year. You can’t afford to be away or sick – your clients and classes need you! So get lots of good sleep, eat well (lots of fruits and veggies) drink lots of water and take your Vit C or Echinacea if you’re feeling run-down. Put your game-face on no matter what is going on – you need to be positive, energetic and customer-service oriented. It’s show time! Read more on 2016 Fitness Business Pep Rally…

Clients Truly Living Their Best Lives?

Posted by on November 18, 2015 at 6:03 pm

CamelBack_Sherri_ShantinaAs personal trainers and fitness instructors we are always trying to help our clients live their best lives. It is a good start that they come to see you and get moving on a regular basis, but how are they doing on other parts of their lives? I recently wrote a column on how to live your best life and I thought you might want to share some of these thoughts with your clients….

“Have you ever stopped to look closely at a tombstone?  Usually it will list the deceased’s name, perhaps a few words to remember them by and then it will list the date they were born and the date they died, with a dash in between.  This dash – that interval – represents their life. It’s bizarre to think your whole life could be summed up in a dash!

TD-HanddrawnArrows4

 

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Client Assessment Time

Posted by on September 9, 2015 at 4:20 pm

personal_trainer_with_clientWith kids going back to school, vacations ending, and clients getting back on track with their fitness routines, September is the prime month to cover fitness assessments, body comp testing, and to update training plans.  Make sure both your group trainers/instructors and your personal trainers have the appropriate forms available to perform these assessments with their clients. Your staff should also be aware of the process they should follow in asking for, receiving, processing and using these assessments.

Example Group Training Assessments
(from our Group Training Director – Trevor Thomas):

  • Core Training: Hover for Time
  • Indo-Row: 500m Row for Time
  • Muscle Tone and Sculpt: Max Push-ups
  • Muscle Strength and Power: 1 min Jump Rope for Revolutions
  • Adrenaline/Interval Cycling: 5 min stage for distance

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