Adherence

Don’t Let Clients Be Quitters

Posted by on January 31, 2017 at 8:40 pm

muscle-class-sherriOK Fit Pros. We are entering into Feb and as many of us know we tend to see some “new years resolution” clients start slipping away. Don’t let them be quitters! So why do some of our clients quit long before they’ve achieved their goals? Let’s dig deep and find out…starting with the reasons clients don’t renew memberships.

The most frequently reported reasons for not renewing a membership are as follows:

  • Couldn’t afford the expense 30%
  • Overcrowded facility 27%
  • New demands made on my time 26%
  • Inconvenient club location 18%
  • Lost interest/motivation 17%
  • Moved/relocated 16%
  • Switched to outdoor exercise 15%

Not surprisingly, concerns about price and time were among the three most commonly cited reasons for quitting a club. While lack of adequate disposable income or time are certainly legitimate explanations for leaving a club, it’s likely that a significant percentage of the ex-members surveyed hadn’t been successful in making fitness or exercise a priority in their life. If your client’s fitness level and health are very high priorities, they find the money or the time to commit…and you can lead them in that direction. But, if they never use their gym membership, it becomes harder and harder to rationalize paying for it.  Conversely, regular usage yields greater satisfaction and more benefits, making it easier to identify the value received, and understand the cost and time requirements. So, if you want your clients to actually use their membership, you’ll have to figure out what you need to do to actually commit to their exercise program.  A consistent, committed effort will make a club membership worth the investment.

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Motivation and the Process of Change: Step 2

Posted by on January 2, 2017 at 9:19 pm

judith_client_2016I am sure many of you are busy working with potential new clients, current clients working on new goals and past clients that have decided to start working with you again. It IS a busy time of year and a great time to learn to help your clients dig deep to find true and lasting motivation and understand how to help them navigate successful change in their lives.

Last week I covered Step 1 in this process: Are Your Clients Ready?

Now we move on to…..

Step 2.  Getting Your Clients Internally Motivated

If your clients want to change something, they have got to change something! 

Makes sense, doesn’t it? But change is difficult. Most people attempt major changes in their life without setting up a framework for success. How can your clients get anywhere without a map or a game plan?

Helping your clients find the motivation and inspiration to adhere to the changes in their lives day-in, day-out, is challenging. Many people have very good intentions and start an exercise or healthy nutrition program, but within a few months 70 percent of them have dropped out. They could not find a reason to keep going.

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Why Clients Need to Train With You!

Posted by on September 21, 2016 at 7:15 pm

Need some info to send to your clients that will interest them and motivate them to work with you? Try sending them this article I just wrote for our local paper. Remind clients of all the multiple reasons muscle conditioning is critical. Share with potential clients as well….

muscle-class-sherri“As we get older, we tend to lose muscle – approximately 7 pounds of lean tissue per decade with this loss accelerating after the age of 40.

As a result, our strength and endurance is reduced, our metabolism drops resulting in weight gain, our bone density is lowered, our posture and alignment deteriorates, our balance falters, and we experience an increase in general aches and pains. So it is ABSOLUTELY CRITICAL that we do whatever we can to maintain our muscle tissue by participating in muscle conditioning exercise at least 2 to 3 days per week.

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2016 Fitness Business Pep Rally

Posted by on January 27, 2016 at 8:11 pm

11219519_10153477987408607_7624280954943377430_n2Here’s some tips to ensure you set the stage for an incredible 2016.  Think of this as a 2016 Fitness Business Pep Rally! Share with your team….

Be at Your Best:

Well, as a fitness professional, we expect that year-round, right?! But it’s even more important in the beginning of the year. You can’t afford to be away or sick – your clients and classes need you! So get lots of good sleep, eat well (lots of fruits and veggies) drink lots of water and take your Vit C or Echinacea if you’re feeling run-down. Put your game-face on no matter what is going on – you need to be positive, energetic and customer-service oriented. It’s show time! Read more on 2016 Fitness Business Pep Rally…

Clients Truly Living Their Best Lives?

Posted by on November 18, 2015 at 6:03 pm

CamelBack_Sherri_ShantinaAs personal trainers and fitness instructors we are always trying to help our clients live their best lives. It is a good start that they come to see you and get moving on a regular basis, but how are they doing on other parts of their lives? I recently wrote a column on how to live your best life and I thought you might want to share some of these thoughts with your clients….

“Have you ever stopped to look closely at a tombstone?  Usually it will list the deceased’s name, perhaps a few words to remember them by and then it will list the date they were born and the date they died, with a dash in between.  This dash – that interval – represents their life. It’s bizarre to think your whole life could be summed up in a dash!

TD-HanddrawnArrows4

 

Don’t forget to sign up to automatically receive my recent blog posts in your inbox! Right up here!

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Client Assessment Time

Posted by on September 9, 2015 at 4:20 pm

personal_trainer_with_clientWith kids going back to school, vacations ending, and clients getting back on track with their fitness routines, September is the prime month to cover fitness assessments, body comp testing, and to update training plans.  Make sure both your group trainers/instructors and your personal trainers have the appropriate forms available to perform these assessments with their clients. Your staff should also be aware of the process they should follow in asking for, receiving, processing and using these assessments.

Example Group Training Assessments
(from our Group Training Director – Trevor Thomas):

  • Core Training: Hover for Time
  • Indo-Row: 500m Row for Time
  • Muscle Tone and Sculpt: Max Push-ups
  • Muscle Strength and Power: 1 min Jump Rope for Revolutions
  • Adrenaline/Interval Cycling: 5 min stage for distance

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Accountability – It Is Your Job!

Posted by on July 29, 2015 at 8:19 pm

download (10)It is common for group exercise numbers to be low during the summer months.  This leaves more weight on the shoulders of group exercise instructors/personal trainers to hold our clients accountable to their fitness regimen. Remember….keeping your clients accountable for their exercise is YOUR JOB! Make sure you nudge clients if they are missing their workouts this summer!

One of our personal trainers (Trevor Thomas) sent out the following email to his clients that didn’t show up for his early morning group exercise class this week!  Feel free to take ideas from this email and remind your “missing” group clients that you are watching out for them!

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Keep Kids & Clients Active This Summer!

Posted by on June 19, 2015 at 1:00 pm

sherri kids bikeOut of school does not need to mean out of shape! It’s typical at this time of year for our clients to struggle with trying to exercise with the kids home from school or trying to stick to a workout routine while at the summer cottage, the beach or out of town for summer holidays.

If your clients are like mine…some of them decide to take a two month sabbatical and get back on track in the fall because they can’t seem to find the time to get to a gym. Don’t let that happen to your clients! Get their kids involved and teach them to love an active and healthy lifestyle! The key is to make it fun for the kids! Bonus – it will keep your clients active and thinking about sticking to their sessions with you as well!

Share these tips with your clients!

Here’s some tips for an active summer for the whole family when the kids are home from school:

 

Invite Friends

I learned a long time ago that if I want my kids to enjoy and not whine and complain during an active outing, I needed to make sure they brought a friend. It was a night and day difference to how the day went. Read more on Keep Kids & Clients Active This Summer!…

Don’t Let Clients Get Old and Slow!

Posted by on June 10, 2015 at 8:07 pm

sprint drill bYou can help your clients stay fast as they age! As trainers we know that as we age we lose about 7 pounds of muscle each decade and this loss is predominantly a loss in the number and size of fast twitch muscle fibers. These muscle fibers are the ones responsible for allowing an individual to move quickly, and to maintain agility, reaction time, strength and power.  We also know that as these fibers atrophy, clients often times find themselves moving slowly.  However, the good news is that this loss can be slowed down and in some cases, prevented by helping your clients train their fast twitch muscles. The rule is “If you don’t use it, you lose it”.  So it’s important to help your clients do whatever they can to keep those muscle fibers working so they don’t perceive that they are no longer needed. Here are some ideas that you can use when training clients that are trying to maintain their agility and mobility as they age. As clients to try to perform at least one agility drill 2-3x each week.

Lateral Agility Drill

Position 2 cones, chairs or props a few feet apart.  Now quickly step laterally to the outside of one cone and back to the outside of the other touching down towards the floor or cone on each end.  Try to go as fast as you possibly can.  Continue for 30 seconds. Recover and complete 3-5x.

“Sprint Drills”

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Teach Clients Efficient & Effective Strategies

Posted by on May 30, 2015 at 7:57 pm

11224683_10204341577035669_1954267661418091752_nThe number one reason people don’t exercise is because they complain they’re too busy. There just doesn’t seem to be enough time in a day to get everything done as people are juggling work, kids, social, personal tasks and more. Fortunately, that’s exactly what you specialize in right? Helping really busy people commit to their health and fitness so they can look and feel their best.  If your So here are some quick and easy tips to share with your clients to help them maximize their time while working!

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