Author Archive

Offer These Top 2019 Fitness Trends?

January 16, 2019

The American College of Medicine recently released a report of the Top New Fitness Trends for 2019. Do you offer  these options for your clients/members? Our clients are looking for variety, quality and accountability. Keep things interesting and they will keep coming back for more.

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5 Tips To Stay Top Of Mind With Clients

January 8, 2019

It’s January and it is crunch time in the fitness industry. This is your ‘make or break’ time. Right now we all have the best opportunity to make the biggest impact on a lot of people’s lives. This is when people are thinking about getting back in shape. It’s just human nature that…come January….people are motivated to start working out and taking better care of themselves. Just check out Facebook – it seems that everybody is starting some type of challenge or cleanse! Remember that successful marketing for any business is being in the ”Client’s Mind When the Client is Ready to Buy.” And right now the client is definitely ready to take action! You need to be there to show them how you can help them achieve their goals! This is the time of year when most people WANT and NEED your help!

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YOUR Fitness Business Needs These 5 Things To Succeed

December 27, 2018

Last week I reviewed the big picture attributes and commitments you need 1in order to run a successful fitness business.

The next step is ensuring that you have a strong enough foundation to sustain all of the business you wish to create!

If you haven’t taken the time to hash out these 5 things for your business…now is the time.

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7 Must Haves For Fitness Business Success

December 18, 2018

I have written on numerous topics in this blog related to running a highly successful and profitable personal training business, and today I want to help you take a step back and review the big picture. Whether you are just starting out or if you have been at it for years, these are the….

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Join Me At IHRSA 2019

December 13, 2018
Hey fit pros… have you ever been to the IHRSA Convention? It is the best place to learn from and interact with other fitness business owners and managers. Remember, you can only stay on top of your game if you know what is going on in the industry and continue to learn the best ways to run your business.

I will be presenting at the IHRSA 2019 convention in San Diego. I’ll be speaking along with over 75 incredibly inspiring individuals including four internationally recognized keynote speakers.

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Successful 2019 For Fit Pro Businesses

December 4, 2018

Three different colleagues that I know had to close down their Personal Training businesses recently. It’s so disheartening because our world needs more world-class personal training businesses to help our communities commit to their health and fitness programs.

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Last Steps Before Hiring a New Personal Trainer

October 4, 2018

Here at Northwest Personal Training & Fitness Education we have quite a lengthy apprenticeship program that helps us decide if a potential new hire will be an asset to our team and a good match for our team. Once that process is complete and the new personal trainer has accepted the offer, and employee agreement has been completed and wages have been established….our operations manager or personal training manager runs through this check list to ensure all necessary details have been taken care of.

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Our Approach? Results.

September 28, 2018

Some Sad Facts About Gym Goers:

  • Only 20% of people who are members of a typical gym actually use their membership.
  • Most large fitness clubs operate on a pure volume model and have 8000+ members.

Because only twenty percent of their members actually use the facility, they can keep their rates lower because they actually don’t have to service all those people.

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Personal Trainers Help Drive Business in Just 5 Minutes!

September 20, 2018

Have personal trainers on your staff who are too busy to help drive business for your facility? Have personal trainers who don’t know where to start to help drive business to your facility? Have them try this VERY SIMPLE and non-invasive way to market to their current clients and possibly help recruit new clients! It will only take 5 minutes.

Our Fitness & Training Director sent this email to her staff and asked them to pass it along to their group training clients and/or their personal training clients. It is as simple as cutting and pasting the email and pushing “send.” Give them the tools and the idea and soon you will have emails out to almost all of your current clients and they will know about the events you have coming up at your facility. Maybe they will even bring friends!

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Keep The Clients You Have

September 6, 2018

Last week we discussed the importance of reaching productivity goals and we gave you lots of ideas on how to do that. This week I would like to give you THE BEST way to hit productivity goals and keep the clients you have.

Remember, here at Northwest Personal Training we ask our trainers to have their schedule 80% full (of paid clients). (Read this past blog post to learn more about this: Get Trainers To Help With Marketing.)

Keep The Clients You Have:

Q: How do you achieve that?

A: You keep the clients you get and you get referrals from those clients who are happy with your services!

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