Archive for January, 2020

Be Prepared – Hone Your Skills…Now!

January 28, 2020

Last week I reviewed some of the best ways to set 2020 up for success.
This week, I will give you a few more tips on how being prepared and honing your skills will make the difference for your fitness business this year.

Be mentally & physically prepared to work hard

You might need to stay late, come in early, work on a weekend. You might be juggling multiple tasks. You might be doing things that aren’t part of your normal job responsibilities. You should be prepared to take phone calls, do tours and be really good at this. Be ready to find out what a clients’ needs are and to show them how you can help them. Be genuine and honest and highlight how much we will take care of them.

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Fitness Business: Set 2020 Up For Success

January 21, 2020

It’s January and it’s our crunch time, our ‘make or break’ time. Right now you have the best opportunity to make the biggest impact on a lot of people’s lives. This is when people are thinking about getting back in shape. It’s just human nature that come January people are motivated to start working out and taking better care of themselves.

 

Remember that successful marketing for any business is being in the ‘Client’s Mind when the Client is Ready to Buy!”…and right now the client is definitely ready to take action. You just need to be there to show them how you can help them achieve their goals! 

This is the time of year when most people WANT and NEED your help.

January is when you should be setting up your entire year for success.

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Remind Clients to Use Holiday Discounts

January 8, 2020

Did you send out a holiday card/eCard to your clients in 2019 or at the beginning of this year? If so, I hope you included a discount for your clients as a “gift” to them and a gift certificate they can give to a friend to receive some type of free and initial service with you.

What better way to keep your current clients coming back for more training and for getting quality word of mouth referrals?

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Personal Trainers: Don’t Make This Mistake

January 2, 2020

The biggest mistake that I see trainers make in a first session with a new client is trying to fit way too much stuff into a one hour time period.

Inevitably they run over time and if they have another client waiting, they rush through or eliminate the most critical aspect of a first session, ‘Finalizing the Sale’.

 

 

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