YOUR Fitness Business Needs These 5 Things To Succeed

Last week I reviewed the big picture attributes and commitments you need 1in order to run a successful fitness business.

The next step is ensuring that you have a strong enough foundation to sustain all of the business you wish to create!

If you haven’t taken the time to hash out these 5 things for your business…now is the time.

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1. Do a SWAT Analysis

  • What are your STRENGTHS, what are your WEAKNESSES, what are your OPPORTUNITIES, what are your TREATS and what are your goals.
  • Have this in writing and build off of it!

2. Decide What YOUR Values Are

  • Write them all out and be specific!
  • Here are some examples from our Values document:

    • Customer Service:

      • We only hire the best Personal Trainers, Group Fitness Instructors, Fitness Professionals, Customer Service Reps and Administrative staff who grasp the importance of customer service.
        Our business model focuses on always remembering that the Client is the Boss
  • Cutting-Edge Programming:

    • Northwest Personal Training and Fitness Education is committed to offering an extensive, cutting-edge Personal Training and Group Fitness program including one-on-one training, small group and large group training, outdoor adventures and educational lectures.

3. What is your Mission, Vision & Motto?

  • Take time to write all of these out!
  • Here are our Mission, Vision & Motto:

    • Mission Statement:  We are passionately committed to changing people’s lives around the world more healthy and fit lifestyle so by helping them adopt a they look and feel their best
    • Vision: A healthier world…One person at a time.
    • Motto: Looking Good, Feeling Great & Living Life to the Fullest!

4. Know Your Client Demographics

  • Who are your clients? Where do they like to shop? What is their income?
  • Paint a clear picture of who your client is

5. Do a Competitors Analysis – learn more from my blog post on knowing your competition

Like this type of guidance and want more?  Good news! I recorded 10 hours of DVD quality video where I walk you through what you really need to know about opening or running a personal training business. 

Topics in the Business of Personal Training DVD Series Include:

  • How to and when to open a Personal Training Studio
  • Important information about financing a Personal Training Studio
  • Developing Leadership Skills
  • Creating and maintaining Marketing Plans
  • Ready to use Sales Systems
  • How we Retain Clients
  • Building an exceptional Customer Service team
  • The value of multiple Profit Centers
  • All the handouts to go along with the video!

If you love the DVD Series so much that you want to purchase the full Business of Personal Training System  ….we will put the full price of the DVD Series toward your purchase of the Business of Personal Training System.

Have questions before purchasing? Email

Get these systems now to ensure a successful 2019 and write the cost of on your 2018 taxes!

Yours in health, fitness & business,
Sherri McMillan

Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..


BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  





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