Host Events: Get & Keep More Clients

We always have lots of fun events, adventures and clinics for our clients to sign up for. Some of them are free clinics and some are events and adventures that our clients pay for. All of these events keep our clients active, happy and engaged in our business. They also bring in new clients and potential new clients and extra revenue! Hosting fun events and adventures is a win/win for everyone!

We encourage and remind our trainers to share these events and adventures with their clients and we want to make it easy for them to do so. All of our events are listed both on our website and on our Facebook page. Having the events listed on our Facebook page makes it easy for our trainers to share the events with friends and share in their status updates. 

Don’t forget to sign up to automatically receive my latest blog post in your inbox!
Right at the top of the page.

Take a look at this email that our Fitness & Training Director sent out to our personal trainers asking them to help market our upcoming events:

“Check out our Facebook Event Page. Be sure to invite your Facebook friends and clients that you think might be interested. Especially if YOU are leading the event/clinic! 

Also, here is a list of our upcoming events for you to send out to your peeps, thanks so much for all of your help promoting!!

Mindful Eating to Nourish and Heal Your Body

February 27, 2018 @6:45pm – 8:00pm

Better Eating Habits Start Today.
View This Event’s Information »


Tri Club “From Start to Finish” Informational Meeting

March 24, 2018 @12:00pm-2:00pm

Become a Triathlete!
View This Event’s Information »


Couve Clover Run – 3, 7 & 10 miles

March 25, 2018 @ 9am

Celebrate in your festive green while running or walking 3, 7 or 10 miles along an extremely fast and scenic course to support local charities.
View this Event’s Information »

So get your events, adventures and clinics up on your website and on Facebook! Ask your trainers to help you market your events and continue to engage current clients in your business and spark interest in potential new clients!

Note: we use our software system (Mindbody Online) for registration of our studio events and clinics. Make sure you have a software program that helps you list your event registration online and keeps your events, adventures and clinics organized….and records all contact info for participants…..for follow up of course!  (Want to try Mindbody Online? Get 3 months 25% off at signup).

Yours in health, fitness & business,
Sherri McMillan


The Spring Fitness &  Training Forum is Sunday March 4th! Join us and other Pacific Northwest Fit Pros for a 1 day event with numerous sessions to choose from. 0.8 ACE CECs, 0.8 NASM & 0.8 NSCA CEUs. Lunch is included. 10% off until Feb 25th.


*One of our favorite marketing tools*
 We use our Mindbody Online service to create reports that identify past clients who we contact directly and encourage to work with us again, through their mobile app for clients and using their online retail store option to sell products and services. Mindbody Online is one of the essential resources that help make our Personal Training Studio a success. (Get 3 months 25% off at signup).



Tags: ,

Posted in client retention, Marketing by Sherri | No Comments Yet

Leave a Comment