Archive for July, 2017

Successful Program Design Based on Motivation

July 26, 2017

The reality that is you could have one client scenario and twenty different trainers would come up with twenty different workout programs. There are so many variables to manipulate that the chances of two trainers designing the same program is next to impossible. So which program is right? Many different types of programs can lead to the same result. As a trainer, you need to have a solid rationale behind why you designed the program that you did. Read more on Successful Program Design Based on Motivation…

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Work Wonders With Your First Impression

July 19, 2017

A good first impression can work wonders.” – J. K. Rowling

A good first impression is critical in the personal training industry. You work hard to get a potential new client into your studio and now is your one chance to turn help them and turn them into a paying client.

We have discussed how we conduct our complimentary first session with a potential new client, but today lets take a close look at some simple ways to make that perfect first impression:

  • People are coming to us because they want more energy and a positive, new prospective on life. They will be attracted to someone who exudes these qualities. You must demonstrate an energetic, positive, upbeat and caring personality! 
  • Demonstrate exceptional follow-up skills right from the beginning. For example, call to confirm first appointments, return all inquiries promptly or call clients back when you said you would.  Do a 24 hour thank you call or send out a thank-you card.  These will all demonstrate exceptional organization and business skills.
  • Arrive early and prepared for first sessions (and all sessions :)).
  • The first time you meet your client, be sure to smile, introduce yourself, give a firm handshake. Be sure to focus on them, maintain good eye contact, lean towards them
  • Take notes and acknowledge and repeat their concerns so they know you are listening and trying to understand their personal situation.
  • Mirror your client – which means adapt your style to your client.
  • Gently compliment their energy and their personality.
  • Look for a ‘common ground and then build on that.

Read more on Work Wonders With Your First Impression…

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Does Your Team Have The Love?

July 12, 2017

Last week we reviewed some of the ways to promote teamwork within your Personal Training team. Many times personal trainers LOVE their jobs, but don’t LOVE their co workers quite as much. There can be a sense of competition between personal trainers because they are trying to “win” the most clients.

We include deliberate activities and processes to ensure that our Personal Training team works together rather than fighting against each other: Read more on Does Your Team Have The Love?…

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Personal Trainers Not Team Players?

July 7, 2017

In the Personal Training Industry there is an extremely high job satisfaction rate. Personal Trainers love what they do. But the bad news is that many report that they don’t enjoy the relationships they have with fellow personal trainers in their club or community.  There tends to be a sense of competition and resentment among many trainers trying to ‘win’ the same potential clients.

At Northwest Personal Training and Fitness Education we believe very strongly in a team atmosphere. If you’re not a team player, you’re not right for our team.

Read more on Personal Trainers Not Team Players?…

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Convert Group Clients to Personal Training Clients

July 1, 2017

At Northwest Personal Training all of our group fitness instructors are also personal trainers at our studio and this set up is a win/win for everyone. Our group fitness clients get high quality instructors who are also personal trainers and can bring their extra expertise to the group setting. Having our personal trainers teach our group fitness classes is a win for our business and here is why….

Personal trainers who are also skilled group fitness instructors have a very easy time of growing their personal training business. It makes sense. If you’re teaching a class to 20, 30, 50 or more participants…..you are in the spotlight. If group fitness clients regularly attend your classes, and they’re thinking about consulting with a trainer, they will most likely come to you because they already know and trust you. Read more on Convert Group Clients to Personal Training Clients…

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