Archive for June, 2017

Don’t Wake The Sleeping Giant

June 26, 2017

sleeping_clientAfraid to call that client who is still paying for a membership, but hasn’t been to your fitness club in a LONG time? You shouldn’t be and here’s why…..

The term “Don’t wake the sleeping giant” is used by fitness clubs to describe what happens if you call that fitness club member who hasn’t been into the facility to use their membership for months and even years but continues to pay for their membership.

The idea is that you don’t want to call them and ‘awaken the sleeping giant’ because it will cause many to realize that they are still paying and not using and decide to cancel their membership. So by not calling, a fitness club will continue to collect money and not have to service that member that doesn’t realize or hasn’t taken the time to call in and cancel their membership.

This is exactly opposite to how we do things at Northwest Personal Training. Read more on Don’t Wake The Sleeping Giant…

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Losing Weight Isn’t The Goal

June 14, 2017

GF_2016_FinishlineThe number one reason people will consult with a personal trainer is to help them lose weight. At Northwest Personal Training we like to take a unique approach to helping our clients reach that goal.

Many of our clients start off with this approach – “As soon as I lose the weight or get fit, then I’ll start doing the things I’ve always wanted to do”. But I like to take the opposite approach with my clients…give it a try!

First, have your client set an activity goal (like running a race etc.) and in the process of training for the event or activity your client will get in shape!

And it’s such a positive, motivating focus. For example, let’s say your client sest a goal of finishing a 5km fun run. Setting this kind of goal, because it has a deadline, provides a compelling reason to stick to the program and not miss workouts. In contrast, if your client’s goal is to lose 10 pounds in 2 months, if they get off track, they can easily negotiate with themselves and say, “Well, I guess I can wait an additional week or two to achieve my goals.”  But if they get off track with their training program while preparing for an event, they can’t call a race organizer and ask them to postpone the event because they aren’t going to be ready. You can also use the activity/event as a friendly reminder and a way to push your clients to work with you and stick to the goals you have set.

Read more on Losing Weight Isn’t The Goal…

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Is Your Fitness Business Making This Mistake?

June 6, 2017

MBO computerIn all of our conversations and consultations with fitness business owners…one of the most common mistakes we notice is that business systems are not automated and centralized.

Too many Personal Trainers and Personal Training departments and businesses continue to use a manual scheduling process.

This leads to various scheduling errors, frustrations, ineffective communication processes and ultimately lost revenues.

One of the very first recommendations we make to a Personal Training department or Training studio is to invest in a Business system that will allow them to track the pulse of their business and incorporate administrative systems that allow for high levels of customer service. Read more on Is Your Fitness Business Making This Mistake?…

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