How We Generate $20k In Revenue Every Spring

If you have been following my blog for awhile you may be familiar with our most successful “extra” revenue generating program of the year. It is our Spring Makeover Challenge! We generate about $20k in extra revenue with this program every spring. I like to remind fit pros of these types of programs and let you all know how we run this program in a way that helps our clients, our trainers and our bottom line!

Spring MOCYou can read through what we tell our clients about the Spring Makeover Challenge HERE, but here are the basic details:

Program Launch: Wednesday April 23rd from 7:00-9:00 pm

How does the challenge work?
Everyone will be assigned to a trainer’s group Vancouver and the groups will compete against each other throughout the challenge. You can either be randomly assigned to a trainer’s group or request a certain trainer. You can do this challenge on your own, by working with a trainer privately or by participating in our Group Training classes. You can make this challenge as self-motivated as you like or you can utilize our services to help you through the process and maximize your results. We encourage you to come to the studio at least once per week to weigh-in, check your progress, and adjust your behaviors accordingly. Many benefit from daily or every-other-day weigh-ins during this type of weight-loss challenge. We encourage you to book these weigh-ins into your dayplanner so you always remember and so we can record and monitor your progress. If you have any questions or concerns or just need a motivational boost, you will contact your team trainer. 

You will attend our program launch on Wednesday April 23rd NW Personal Training. At the program launch you will be weighed in and provided with exercise and nutrition guidelines to help you transform your body! Note: If for whatever reason you cannot make it to the program launch, you must be weighed in between April 28th-June 3rd unless otherwise arranged.

The final weigh-in will occur between June 2nd – June 7th unless otherwise arranged. All results must be in by June 3rd at the very latest with no exceptions in order to calculate results.

The team with the greatest percentage weight lost will be deemed the winning team (although everyone is a winner in our books!). Bragging rights go to the Personal Trainer with the winning team! 

Summer Solstice Celebration: On Saturday June 21st, the winning team will be announced at our Summer Solstice Celebration at our Vancouver Training studio at approximately 8:00pm. We challenge you to complete the Amazing Scavenger Race and help raise money for our local Clark County Food Bank and all of their amazing programs. Afterwards, you will receive your finisher’s gift, enjoy some refreshments and a live band and celebrate your accomplishment.

You can also, read through this past blog post on how we run our Weight Loss Program for more info.

In the end, the idea is to create a program that will motivate and challenge your clients (and non-clients) to reach their health and fitness goals, create a little healthy competition between trainers (which also can increase their sales by the way…), have an exciting program to promote on your social media, emails and in press releases and create a bunch of extra revenue for your business!

One of the reasons our Spring Makeover Challenge is so successful is because we offer and use the Fitness Results Manual as the main resource for participants. This is a 100 page resource tool that walks participants through the importance of cardio, strength training, nutrition and more. There is a 6 week plan that both trainers and the participants follow to ensure they are reviewing all the material. This is a resource tool we use for this Spring Makeover Challenge, we give it to new clients, use it for corporate wellness programs and so much more! You can learn more from this quick video I shot where I review the Fitness Results Manual:

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We actually sell this resource to fitness professionals so that you can use it in your own business. Change our name to your name and our logo to your logo and run with it! During the month of April you will get an automatic $100 off Fitness Results Manual! You have the information you need to run a super successful makeover challenge and now the resource tool you need can be yours too!. Don’t hesitate. 

Yours in health, fitness & business,
Sherri McMillan

PS. Check out this article that I wrote for PTontheNet on marketing ideas you could start in 2014!


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A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

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Want to win a FREE license to the Business of Personal Training System? Check out this fundraiser/contest that we are running right now. We have NEVER DONE THIS BEFORE! Win the Business of Personal Training System and 1 Year FREE to our PT Profits Mastermind Group. That is a $3000 value. Go HERE to learn more!


Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue. Don’t miss it!

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Posted in Business, business success, Sales by Sherri | 3 Comments

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