How to Gather Email Leads Online

optinI talk to lots of fitness professionals that know they need to gather email leads on their websites, facebook pages and blogs, but just don’t know where to start.  There is A LOT of information out there on this topic and it can be overwhelming….but gathering qualified email addresses online should be an interracial part of your marketing plan.  The good news?  It isn’t as hard as you might think!

 3 different ways we gather email leads online:

Website:

  • Check out our website and you will see that we have an “opt-in” box at the top of the page.  We offer to give away Free Personal Training and Free access to a portion of Sherri’s book.
  • Go ahead and click the “sign me up” button and enter your info to see how it works.

 Blog

  • We have done the same thing on my blog
  • You can test that one out too if you would like….

Facebook

The key to these email opt-in boxes is to give something away for free that the “captured” client will have instant access to. They understand that in exchange for their email address…you will give them something.  Sounds fair right?

You may have even started receiving my blog notifications and our eNewsletters because you filled out your information in one of our “Opt-in” boxes?? :)

Use a Mass Email Service like Constant Contact:

All of these opt-ins tell people that they will be signed up for our eNewsletter and get automatic notifications when I post a new blog.  We do this through the mass email service we use called Constant Contact Constant Contact has apps that allow you to link up your opt-ins from your website and facebook directly to the preferred email lists in Constant Contact.  That way….when you receive an opt-in email it goes directly to your email list and will be added to the next mass email you send out.  Most mass email services will have options like this.

Our website developers added the opt-in boxes on our website and blog and we added the tab on our facebook page and we created the squeeze page on our fit pro facebook page.

As you can tell….we have lots of different places where we are “capturing” leads online and it really works.

Auto Responder Emails

Once you have all this down, it is a good idea to set up auto responder emails to go to the folks that sign up.  We send out 6 auto responder emails within 12 days after receiving a new fit pro email address.  HERE is a good article on autoresponders.  This is also something you set up through services like Constant Contact.  You write them once and set the time frame you want them to go out and that is it!

There is a good amount of work that goes into building email opt-in options for your online places, but it will be well worth it in the end!

THE BUSINESS OF PERSONAL TRAINING SYSTEM

empty DVD caseHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

 

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

facebook like buton1 1024x952 Get & Keep Good Personal Trainers

 

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

Tags:

Posted in Marketing by Sherri | 26 Comments

26 Comments "How to Gather Email Leads Online"

Leave a Comment