Archive for May, 2013

Don’t Let This Happen at Your Studio!

May 29, 2013

FRM Video2Make sure to read this blog because I don’t want this to happen at your studio!

Here is what I saw at our studio the other day and the email I sent to our team to ensure that it doesn’t happen again!

“Hey Team,

I was at the front desk the other day and witnessed a trainer to Customer Service Representative (CSR) tag-off of a new client after an initial complimentary session (this is the critical point when the new client has made a verbal commitment and the trainer should guide the CSR on how exactly they have discussed the new client will be working with us!).

It was painful to watch! The conversation went something like this….

Trainer to CSR:  “Hey can you get client scheduled for their next appointment?  Thanks.” 

Trainer to new client:  “It was really great meeting you!  I have to run to my next client who is waiting for me but I look forward to seeing you again.”

CSR to new client:  “Ok, let me see what I’ve got available…” Then the CSR proceeds to ask questions such as “When do you want to train?”, “How often?” “How long do you want your appointments to be?”  “How many sessions do you want to buy?” etc…

And the clients responses“I’m not sure??” “Maybe this…or maybe that…I was thinking this…What do you suggest??”

Ugh!  Not good!

Remember the transition to CSR is absolutely critical!  You could ruin an amazing first session by not finishing correctly…Remember that as the trainer, you just spent an hour with them…you are the best person to direct exactly what should be purchased/scheduled.

Here is protocol for finishing an initial session with a new client… Read more on Don’t Let This Happen at Your Studio!…

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Keeping Your Personal Training Schedule Full

May 23, 2013

referral2

Keeping your personal training schedule full requires an entrepreneurial mentality. It requires leadership from the personal training director and a reason for a personal trainer to take full ownership of their schedule. Personal training directors and personal training studio owners often struggle with how to educate and encourage their staff to continually ask for referrals and prospect for business, but don’t worry!  

Read more on Keeping Your Personal Training Schedule Full…

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Should You Be Writing a Blog?

May 15, 2013

Should You Be Writing a Blog?

I have been writing blogs for our clients and for Fitness Professionals for quite some time now and I find it to be well worth the work.  Many Fitness Professionals ask us if they should start writing a blog and the quick answer is YES, but….you have to be committed to it and you have to know what your goals are when writing the blog!

Read more on Should You Be Writing a Blog?…

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You Need More Than Just Word of Mouth Referrals!

May 10, 2013

 

referralsAs fitness professionals we know that word of mouth referrals are going to be the source of most of our new clients.  I am sure many of you have even read about different ways to verbally ask for referrals, but verbally asking for a referral is only 1 way to get referrals.  There are lots of ways to ask for referrals and you should be doing them all!  It is a numbers game.  The more ways you ask for referrals the more likely you are to see those primed potential new clients walking through your doors!

Read more on You Need More Than Just Word of Mouth Referrals!…

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How to Gather Email Leads Online

May 2, 2013

optinI talk to lots of fitness professionals that know they need to gather email leads on their websites, facebook pages and blogs, but just don’t know where to start.  There is A LOT of information out there on this topic and it can be overwhelming….but gathering qualified email addresses online should be an interracial part of your marketing plan.  The good news?  It isn’t as hard as you might think!

Read more on How to Gather Email Leads Online…

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