Jan, 16, 2013
One New Client Is Worth A LOT!
I have challenged each of our team members to book at least 1 comp session in the next week. That may not seem like a lot, but think of it this way….that is 10 scheduled comps for one week. We normally have at least 80% of those comp sessions result in a $1000 package – that’s $8,000 in one week. And in addition, most of those clients will continue training with us for recurring revenues.
Plus each of those new clients will tell their friends about you and your outreach into the community will be awesome!
So how do you get comps booked? Here are some suggestions that I sent to our team:
- Ask for referrals from current clients who already know and love you and want to see you succeed. Simple.
- Anyone who has been thinking about getting in shape (prospects, business connections in our community etc), encourage them to book into a comp session with you. Easy. No cost. Just a chance to get to know each other and talk about what they’re doing, what they’re not doing and how they can achieve your goals.
- Call our leads from events and encourage them to book in for a comp.
- Give out as many gift cards and trial passes as you can.
So now I challenge YOU and each of your teammates to book at least 1 comp this week. Get into the habit of doing this and you will set yourself up for an incredible year!
Quick Tip: Make sure to track (or assign someone to track) how you are doing with this. Look at the report at the end of every week and then at the end of every month just on comps (who booked comps, did they close etc) so you have something to compare to in the future.
The next question is: do you and your staff have a sales system in place that you know, feel comfortable and that works?
Take a look at this quick 4 min video where I outline some of the important things that you need to do during a first session with a prospective new client.
You can get the full scoop on how we conduct our first session with a prospective new client with my 2 hour streaming
“Make or Break Your 1st Session With a Prospective Client” eVideo.
It comes with all of the documents you need,
you can watch it as many times as you would like
and you can use it as a training tool.
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Yours in Health, Fitness & Business,
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