Right now I am hard at work creating our 2013 Marketing Plan for our business.  This is the monthly plan that our entire team will follow next year.

The marketing plan includes:

• Promotion dates and details
• Our internal and external marketing initiatives
• The events that we will host
• Monthly staff accountability check-ups
• Topics for monthly specialty programs
• Team meeting dates
• Team birthdays and anniversaries
• ….and so much more.

It always feels good when the marketing plan is complete because Read more on Time To Develop Your Marketing Plan For 2013…

I wanted to take a moment to send out a thanks to all of the fitness professionals who read my blog.

Thanks to you for doing the work you do everyday.

Thanks to you for helping one person at a time.

Thanks to you for caring enough about your clients to better yourself with knowledge that will help their health and fitness goals.

Thanks to you for caring enough about your business to better your practices so you can be successful.

Thanks to you for taking our industry to the next level with the efforts you make everyday.

Thanks to you!

Here is a message that I just sent out to our clients that you might want to share with yours:

“ You don’t have to lock yourself in your room tomorrow during Thanksgiving dinner. Read more on Thanks To You…

Thanksgiving is a wonderful time of year where we reflect on the things we are thankful for.  It can also be one of the most frustrating times of year for all of us in the fitness industry.  We want our clients to reach their fitness & weight loss goals, but how can they do that when they will most likely consume around 5,000 calories on Thanksgiving Day?  Yep, that is right! It’s estimated that the average American can consume 5,000-plus calories on Thanksgiving Day!

This year you can help your clients maintain their fitness goals by giving them these helpful tips for a healthy Thanksgiving (share this list with your clients!): Read more on Healthy Thanksgiving Tips To Share…

One of the most common sales questions we receive from fitness professionals is “how (with all of the different trainers and their different styles) do all of  your trainers use the same sales system to sign up 80% or more of the prospective clients they have first sessions with?“

The answer is pretty simple!  You MUST have a systematic approach that you know works.  I created a system that we use every time we bring a prospective new client through a first session with us.  It is tried and true.  Even though all of our trainers have different personalities and styles, 80% or more of our prospective clients sign up with is!  Having a system like this in place also helps trainers feel confident in a situation that many of them don’t like…SALES!

Read more on First Session Success – Top Tips…

I have been working long days and nights putting together, not only one of my best workouts, but possibly THE best workout out there.
This workout is LEGIT!
Got your interest yet?  

It is perfect timing too because we just finished up Halloween and we are moving on the Thanksgiving (at least here in the states ) and so many of us have pumpkins on the brain.  I know what you are thinking.  What do pumpkins have to do with THE best workout ever? ANSWER:EVERYTHING!

Read more on The Pumpkin Workout – This is Legit!…