Archive for September, 2012

Foundation For Fitness Marketing Success: Know Your Competition!

September 26, 2012

If you have been following my blog the last three weeks you are now aware of the absolutely essential things you need to know before you can start building a successful marketing plan that will bring in tons of new fitness clients.  You need to know YOURSELF.  You need to know YOUR BUSINESS.  You need to know YOUR CLIENTS…and now it is time to review the fourth and final piece to this fitness foundation puzzle.  Know YOUR COMPETITION!

know your compeition 300x116 Foundation For Fitness Marketing Success: Know Your Competition!

I don’t just mean that you need to know who your competition is and where they are located.  You need to know their strengths, their weaknesses, what they do, what they don’t do, the “feel” of their facility and so much more.  If you take the time to learn all about your competition it will help you find your niche.  What isn’t your competition doing that you could do?

Check out this super quick FREE streaming video if you want the skinny on how I scope out the competition: Read more on Foundation For Fitness Marketing Success: Know Your Competition!…

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Foundation For Fitness Marketing Success: Know Your Client!

September 20, 2012

BHill01 R2 051 24 300x195 Foundation For Fitness Marketing Success: Know Your Client!

It is absolutely essential to understand exactly who your clients are before you start marketing to them.

Narrowing down the type of client your business will cater to will effect your marketing strategies in every way.  Once you know who your clients are you can decided on the right types of images to use in your marketing materials, the wording you use in ads and the types of programs you will promote.

 

But, how do you know who your clients are and/or how do you decide who the “right” clients are for you?

You are in luck!   Read more on Foundation For Fitness Marketing Success: Know Your Client!…

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Foundation For Fitness Marketing Success: Know Your Business!

September 12, 2012

In last week’s blog post I walked you through the importance of knowing yourself before creating a marketing plan and, ultimately, a very successful business.  Now it is time to give you a quick look at the second step to setting up a foundation for fitness marketing success!

You MUST KNOW YOUR BUSINESS!  It can be tough to dig deep to really understand the ins and outs of your business, but it is the only way you will be able to create a marketing plan that will take your business to the next level.  Be true to yourself and your business and great things will happen!

Here are the questions you need to be able to answer about your business before creating your marketing plan: Read more on Foundation For Fitness Marketing Success: Know Your Business!…

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Foundation For Fitness Marketing Success: Know Yourself!

September 6, 2012

I hope that you enjoyed last month’s video series on leadership!
Many of you told me how much you liked the video clips last month so I decided to do the same for you this month and focus on helping you create a foundation for marketing success.

It is around this time of year that I start thinking about our marketing strategies for the following year.  Every year I build a solid marketing plan for our business.  It is like a blueprint for what we are going to market, the initiatives we will implement, the events we will host, the seminars we will put on and so much more.  This marketing plan allows everyone on our team to know what is coming up and what the expectations are.  Without our yearly marketing plan we would never be able to reach so many new potential clients and…in the long run…wouldn’t be able to make $1 Million (or more) like we do every year!  I always say “failing to plan means planning to fail.”

But…before you can even start to build your marketing plan you must set up a solid foundation for marketing success!  Build the foundation of your business before you start building your marketing plan and you will set yourself up for greatness.

Before you create a marketing strategy you must completely understand 4 things:
Yourself
Your Business
Your Clients
Your Competition

Here is a 3 min video where I explain the importance of understanding yourself before you starting to build your marketing plan: Read more on Foundation For Fitness Marketing Success: Know Yourself!…

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