Archive for May, 2012

Personal Trainers: Independent Contractor vs. Employee

May 30, 2012

emp vs contractor thumb 150x116 Personal Trainers: Independent Contractor vs. EmployeeOne of the MOST common questions we get from fitness business owners/managers in our mastermind group and from those who have purchased our Business of Personal Training System  is “Should I have Independent Contractors or Employees?”

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Cancellation Policy – What Now?

May 24, 2012

cancel2 300x300 Cancellation Policy   What Now?

 

Last week I gave you all of the steps we take to ensure we stick to our cancellation policy, keep revenues when it comes to cancelations and keep our customers happy when they need to late cancel.

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Cancellations Don’t Mean Revenue Lost!

May 16, 2012

cancellation policy Cancellations Dont Mean Revenue Lost!

Cancellation Policies can be tricky, but with the correct approach they don’t have to mean lost revenue and they don’t have to mean upset clients.

The following simple steps help us avoid most of the issues that can arise when a client cancels after our predefined cancellation deadline (24hrs).  This can work for you too!

Step 1. CSRs (Customer Service Representatives) – whenever booking an appointment, always remind clients, “If for whatever reason you need to reschedule, please give us 24 hours notice so we can schedule someone else into that time slot”.  This will regularly remind them of the importance of advance notice and the value of our time and that we have a policy in place.

Step 2. Ask all of your trainers review your cancellation policy and the importance of explaining it during the comp session. Also, make sure Read more on Cancellations Don’t Mean Revenue Lost!…

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Overcoming Obstacles & Excuses – Week 5

May 9, 2012

We have made it through the majority of the excuses that your clients will try to use to get out of training with you. After reading these last two scenarios you will be armed with what you need to help your clients overcome these obstacles.  Pretty soon your clients won’t even try to get out of workouts because they know you always have a comeback that is just too good!

Let’s Go Back Home
Imagine this scenario.  Your clients have scheduled a two-week vacation and have decided to drive to their favorite holiday destination. They get half way there, get a flat tire and turn around and go back home.  Sounds ridiculous, doesn’t it?  But this is exactly what happens when most people start exercise or nutrition programs.  They are on their way to their goals and they slip up.  Instead of “fixing the flat” and continuing on toward their goal, they give up and return to old habits and patterns.  We know that 70 percent of people who start an exercise program drop out within a matter of months.  And most people who lose 10 pounds gain them back.  So how do you help your clients avoid being one of the failures?  It is important to help your clients realize and accept that there are going to be obstacles, challenges or perceived failures along the way to any goal.  Those who succeed learn from the challenge and get right back on the exercise track.

The Here and Now
chocolate cake slice 3 300x284 Overcoming Obstacles & Excuses – Week 5
So many of our clients fall prey to the lure of immediate gratification.  The chocolate cake staring them in the face is too great a temptation compared to future weight loss.  They would rather experience the pleasure now and worry about the consequences later.  A binge today simply means tomorrow they will eat better or they will work out twice as long or hard.  There is always a way to justify a lack of discipline.  Discipline and will power are perceived as deprivation – Read more on Overcoming Obstacles & Excuses – Week 5…

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Overcoming Obstacles & Excuses – Week 4

May 1, 2012

Here we are at week 4 of our 5 week series on Overcoming Obstacles & Excuses.
Remember, knowing how to get your clients or potential clients past these road blocks will keep them coming back for more.  It is your job to ensure that they stick to the plan!

My knees hurt so I can’t exercise
knee pain remedies 1 Overcoming Obstacles & Excuses   Week 4The health benefits of exercise often outweigh the risks.  Certain conditions may make exercise more difficult but a good trainer can work around most problems.  Consult with a health professional who can help you design a program that addresses your client’s specific concerns.  For example, if a client is suffering from a knee injury, there is no reason why you can’t work on their upper body and abdominals while they are rehabilitating their knees.


I can’t see any results
One of the biggest hurdles new exercisers face is that the effort often does not match the result.  They have been exercising for five weeks and jump up on the scale.  Ugh, no change!  They feel the program must not be working and give up.  Unrealistic expectations can be a real downer.  Convince your clients to stay off the scale.  Monitor how many more repetitions your clients can do of a particular exercise.  Read more on Overcoming Obstacles & Excuses – Week 4…

Posted in Business, business of personal training, business success, client retention, customer service, fitness career, fitness industry, fitness instructor, fitness professional, leadership, management, Marketing, Operations, personal trainer, personal training, Sales, Sherri McMillan No Comments »