I know that you have heard these excuses from your clients before.  Read this week’s addition to my series on helping your clients overcome obstacles and excuses.

Getting your clients past these excuses can be the key to getting them to invest in your services!

I Hate exercise
In the beginning, exercise may feel like a chore to your clients but eventually it will become a physical and mental health need.  It is important to find activities your clients enjoy doing so that they will participate in them regularly, see the results and get hooked.  Have your clients use music, try hiking or walking and add variety to their program to make it more fun.  Have them exercise with friends.  Studies show you tend to achieve better results that way because it will become more difficult to skip workouts.  There is also no evidence to suggest that exercise needs to be painful.  If it hurts that much, your clients may be doing too much, too soon.  While exercising, they may feel some discomfort, muscular fatigue or a burning sensation near the end of a set or an exercise bout.  These feelings are normal.  However, while performing an exercise, they should not feel sharp pain.  This is not normal and they should stop the exercise immediately and consult a sports physician or physiotherapist.  All of us have experienced muscle soreness after a new activity or highly intense workout.  Remember the feeling after your first day of skiing, first aerobics class or the first run of the summer?  This sensation is referred to as delayed onset muscle soreness because it usually takes one to three days after the workout to kick in.  Many participants rate the effectiveness of a workout by how sore they are afterwards.  But it you are training appropriately, there is no need to be sore.  It is okay to think “Hey, my muscles feel like they had a great workout yesterday.” However, if your clients have a problem getting out of a chair, walking, or even just moving, they are training too hard – and not very sensibly.  Read more on Overcoming Obstacles And Excuses – Week 3…

Hey Fit Pros,
Here we are at week 2 of our 5 week Overcoming Obstacles and Excuses series.  We hear these next two excuses over and over again!  It is time to have a response that will help your clients get over these obstacles once and for all!

Read more on Overcoming Obstacles And Excuses – Week 2…

Excuses, Excuses…
As you all know all too well…Eighty percent of people still do not exercise consistently enough to enjoy any health benefits.  And clients come up with a ton of excuses as to why they’re not sticking to the program.  Over the next 5 weeks I am going to share the most common stumbling blocks to exercise and ways you can communicate to your clients to help them overcome them.  Now there will be NO MORE EXCUSES!

I don’t have enough time.
If your clients are having trouble finding time to exercise, they are not alone.  A perceived lack of time is one of the most common excuses for not starting or for quitting an exercise program.  But it really does not wash.  We have clients who manage large businesses, clients with 6-8 children and clients who seem to do it all.  How do they do it?  They make health and fitness a priority in their life.  When life gets rough, exercise is usually the first thing to go when, in fact, it should be the last.  Exercise is the glue to mental sanity when life becomes chaotic.

Somehow, when other people need your client, their needs tend to end up on the back burner.  Someone at work asks them to complete a project, their spouse needs their attention, their kids need some quality time, their friends are asking you why they have not called, and they have got a to-do list that extends well into the next 6 months.  You can see how easy it is for your clients to convince themselves that the morning workout can wait until lunch and then until after dinner.  Or maybe tomorrow and finally, “I’ll get back on track next month!”  Commitments, responsibilities and the demands of work, family and social life are always going to be there.  When your clients allow their own needs to become second to everything and everyone else, they will end up the loser.

Read more on Overcoming Obstacles And Excuses – Week 1…

So many Fitness Professionals don’t take the time to create a logo, message and image that can stand the test of time….and they pay for it later.  The last thing you want is to realize that the logo and messaging you chose for your business no longer represents who you are.  Thus, forcing you to create new artwork and rebuild your brand.  Get this essential aspect of your business correct from the start! Read how in this important blog post I wrote for PTontheNet.

Read more on Careful and Consistent Marketing For Fitness Professionals…