Archive for February, 2012

Fitness Pros – Do you want to get lucky?

February 27, 2012

Hey Fitness Pros,

“The harder I work, the luckier I get!”

I always related to this quote throughout my entire working career. No matter what position I held…whether I was a waitress making really good tips and all my fellow co-workers asking “How do you make such good tips?” I always thought it was so interesting that they didn’t relate to the fact that if you just bend over backwards, be extra special nice, really do whatever you could to take care of your customers’ needs, they would tip really well. Some people just didn’t get it. Once I entered the fitness industry, I would write articles for free, present complimentary seminars around the community, attend so many workshops and conferences, read as much as I could to advance my career….and as a result, my career advanced and so many incredible opportunities would be presented to me. In the beginning I had to work hard to find opportunities and recruit new clients, but then opportunities started to find me and clients started to track me down. Some might say, “Wow, you’re so lucky. You get all the good breaks.” But I couldn’t disagree more. I believe that the key to success in anything that you want in your life is “Knowing what you want and willing to do whatever it takes to get it.” Now life is a lot easier for me professionally. I don’t have to work as hard as I did when I first started my career 24 years ago. It’s the whole adage “Short term pain for long term gain”. I’m sure those of you who have been doing this for a long time can attest to what I’m saying. Those of you new to your career, put your time in and you will reap the benefits. Trust me, it works!

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Posted in Business, business of personal training, business success, client retention, customer service, fitness career, fitness industry, fitness instructor, fitness professional, Human Resources, leadership, management, Marketing, Operations, personal trainer, personal training, Practical Skills, Sales, Sherri McMillan, Uncategorized 2 Comments »

Host educational health and fitness workshops and lectures for clients

February 21, 2012

Health and fitness lectures offer a wonderful opportunity to educate your clients about important topics.  We believe that Education + Action = Results so we value offering education to our clients and then, inspire and guide them to take action, therefore, producing fabulous results! You can’t do better if you don’t KNOW better!

Read more on Host educational health and fitness workshops and lectures for clients…

Posted in Business, business of personal training, business success, client retention, customer service, fitness career, fitness industry, fitness instructor, fitness professional, leadership, management, Marketing, Operations, personal trainer, personal training, Practical Skills, Sales, Sherri McMillan No Comments »

Fit Pro Marketing Rule: Don’t Sell The Braces

February 14, 2012

I had braces all through high-school.  Imagine going through those awkward years wearing braces when the opinion of your peers was so important to your feelings of self-worth!  Well as I neared the end of high-school and was approaching Senior Prom and Graduation, I scheduled an appointment with my orthodontist and asked him to remove my braces.  And he said “No, your teeth are not ready yet!”  And I said, “I don’t care.  I want them off.  I’ve been enduring these braces for years.  My teeth are straight enough.  I’m not going to my Prom and Graduation with braces.”  So I forced him to remove the braces prematurely.  You see, most people hate wearing their braces.  They can’t wait till the day they are removed.  So why do people wear braces then?  Not because they want braces, but because they want straight teeth.  So they are willing to go through the pain of wearing braces so they can get the straight teeth.  Well, it’s the same way with Personal Trainers.  Read more on Fit Pro Marketing Rule: Don’t Sell The Braces…

Posted in Business, business of personal training, business success, client retention, customer service, fitness career, fitness industry, fitness instructor, fitness professional, Human Resources, leadership, management, Marketing, Operations, personal trainer, personal training, Practical Skills, Sales, Sherri McMillan, Uncategorized No Comments »

Valentine’s ideas for Personal Trainers

February 8, 2012

Hey Fitness Pros,

1 week until Valentine’s day.  A couple action steps to inspire people to think ‘give the gift of fitness’ to their special loved ones.

1.  Get in the habit, and train your staff, to ask each client over the next week “Do you need to pick up a Valentine’s Day gift certificate?”  Just ask!

Read more on Valentine’s ideas for Personal Trainers…

Posted in Business, business of personal training, business success, client retention, customer service, fitness career, fitness industry, fitness instructor, fitness professional, Human Resources, leadership, management, Marketing, Operations, personal trainer, personal training, Practical Skills, Sales, Sherri McMillan, Uncategorized No Comments »