January 23, 2012
Hey Fitness Pros,
The biggest mistake that I see trainers make in a first session with a new client is trying to fit way too much stuff into a one hour time period. Inevitably they run over time and if they have another client waiting, they rush through or eliminate the most critical aspect of a first session, ‘Finalizing the Sale’. You absolutely have to leave at least 10-15 minutes at the end of the session to be able to discuss how you are going to work together with your new client, make some suggestions regarding a package or program that would work for them, be able to effectively work through some struggles, obstacles and/or answer questions and ultimately, get your client signed up with you. So watch the clock and be sure to protect that critical time so you can finish the first session effectively with an outcome that will be positive for you and the client. Bottom line, you can’t help them if you can’t figure out how to convince them that you can help them!
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