Archive for January, 2012

Striving for excellence in the Personal Training business

January 31, 2012

Hey Fitness Pros,

“Anyone need advice on making the transition from 5.12 to 5.11?”

I saw this quote today.  Climbers will understand the significance of this. 5.12 is a much harder climb than 5.11 and the message is, it’s easy to go backwards, to do what you’ve done before, to choose the easy road….but true excellence is reaching for something just a little more challenging that what you’re used to. Strive to be and do better! Set the bar high and don’t settle for anything else.

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Posted in Business, business of personal training, business success, client retention, customer service, fitness career, fitness industry, fitness instructor, fitness professional, Human Resources, leadership, management, Marketing, Operations, personal trainer, personal training, Practical Skills, Sales, Sherri McMillan, Uncategorized 2 Comments »

#1 Mistake Personal Trainers make in first session with a new client

January 23, 2012

Hey Fitness Pros,

The biggest mistake that I see trainers make in a first session with a new client is trying to fit way too much stuff into a one hour time period. Inevitably they run over time and if they have another client waiting, they rush through or eliminate the most critical aspect of a first session, ‘Finalizing the Sale’. You absolutely have to leave at least 10-15 minutes at the end of the session to be able to discuss how you are going to work together with your new client, make some suggestions regarding a package or program that would work for them, be able to effectively work through some struggles, obstacles and/or answer questions and ultimately, get your client signed up with you. So watch the clock and be sure to protect that critical time so you can finish the first session effectively with an outcome that will be positive for you and the client. Bottom line, you can’t help them if you can’t figure out how to convince them that you can help them!

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Posted in Business, business of personal training, business success, client retention, customer service, fitness career, fitness industry, fitness instructor, fitness professional, leadership, management, Marketing, Operations, personal trainer, personal training, Practical Skills, Sales, Sherri McMillan, Uncategorized 2 Comments »

Fitness Pros going above and beyond…What are you doing?

January 17, 2012

The key to success as a Personal Trainer is understanding that you are offering so much more than an exercise program. We are in the customer service industry so you have to exceed expectations and go above and beyond.

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Posted in Business, business of personal training, business success, client retention, customer service, fitness career, fitness industry, fitness instructor, fitness professional, leadership, management, Marketing, Operations, personal trainer, personal training, Sales, Sherri McMillan 2 Comments »

Fitness Professional – Critical tips for business success

January 10, 2012

Hey Fitness Pros,

January is when you should be spending the majority of your marketing dollars.   At Northwest Personal Training, we’ve got direct marketing post cards being sent to thousands of homes in our demographics, ads in various local newspapers and magazines, a number of social media and online coupon offers, enewsletter blasts and more.  Bottom line – January is crunch time, our ‘make or break’ time. This is when people are thinking about getting back in shape. It’s just human nature that come January people are motivated to start working out and taking better care of themselves. And successful marketing for any business is being in the ‘Client’s Mind when the Client is Ready to Buy.” And right now the client is definitely ready to take action!

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Posted in Business, business of personal training, business success, client retention, customer service, fitness career, fitness industry, fitness instructor, fitness professional, leadership, management, Marketing, Operations, personal trainer, personal training, Sales, Sherri McMillan 2 Comments »

Propose a weekly health and fitness column

January 4, 2012

Hey Fitness Pros,

Have you proposed to write a regular fitness column for your local newspaper or magazine? You can’t beat this type of exposure and branding for your business!

Research the contact information for all the editors in your area.  Then send a weekly or bi-weekly ‘teaser’ email about a hot-topic that you would write or be available to be interviewed for.  If you do this right, you will become a regular resource for key media professionals in your area and like us, be offered to write a weekly fitness column for them.  Sweet deal! See the link below to see what I’m talking about.

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Posted in Business, business of personal training, business success, client retention, customer service, fitness career, fitness industry, fitness instructor, fitness professional, leadership, management, Marketing, Operations, personal trainer, personal training, Practical Skills, Sales, Sherri McMillan No Comments »