Archive for June, 2011

Fitness Pros, Do your Homework!

June 14, 2011

Hey Fitness Pros,

Let me ask you a few questions…

Would you do business with a dermatologist with horrible skin?

Would you be taken aback by a hairstylist with a horrible hairstyle?

Read more on Fitness Pros, Do your Homework!…

Posted in Business, business of personal training, business success, customer service, fitness career, fitness industry, fitness instructor, fitness professional, leadership, management, Marketing, Operations, personal trainer, personal training, Sales, Sherri McMillan, Uncategorized No Comments »

Increase your Personal Training revenues this summer

June 7, 2011

Hey Fitness Pros,

Can you believe that summer is just around the corner?!  It’s my favorite season of the year and I look forward to all the outdoor activities, the beach, BBQs and sunny, warm days!  But many personal trainers don’t enjoy summer because they experience a substantial dip in their income as clients reduce their training because their kids are home from school and/or they are away on holidays.

However, summer doesn’t have to be the slow season in the fitness industry if you don’t want it to be! Side note:  It is okay to reduce your hours in the summer and just enjoy a few extra hours of rest and relaxation. It will give you a renewed sense of energy for the fall!

But if reducing your income is not ideal, be proactive and take some action steps to get an influx of new clients into your system. Here’s some ideas: Read more on Increase your Personal Training revenues this summer…

Posted in Business, business of personal training, business success, client retention, customer service, fitness career, fitness industry, fitness instructor, fitness professional, leadership, management, Marketing, Operations, personal trainer, personal training, Sales, Sherri McMillan 1 Comment »

What did we do to experience our best May ever?

June 1, 2011

Hey Fitness Pros,

I just made the decision to take all of our marketing dollars for the summer and pour them into social media initiatives.  So this month, we launched a Groupon campaign and I ramped up our Facebook ad dollars.  And guess what, it worked! We just experienced our best May revenues in the history of both of our studios!

Read more on What did we do to experience our best May ever?…

Posted in Business, business of personal training, business success, client retention, fitness career, fitness industry, fitness instructor, fitness professional, leadership, management, Marketing, personal trainer, personal training, Sales, Sherri McMillan, Uncategorized No Comments »