March 28, 2011
Hey Fitness Pros,
In the fitness industry, because people are investing in something that is intangible, they often suffer from buyer’s remorse after the purchase. They may have just invested $1,000 and their new trainer sends them away with nothing to show for it. It’s not like they can see the positive changes yet. So you have to do whatever you can to convince them that they’ve made the right decision. Start by affirming the client’s decision. For example:
Read more on Don’t make this mistake!…

Posted in Business, business of personal training, business success, client retention, customer service, fitness career, fitness industry, fitness instructor, fitness professional, leadership, Marketing, personal trainer, personal training, Sales, Sherri McMillan
March 21, 2011
Hey Fitness Pros,
I’ve had a lot of questions since our last post regarding launching a successful Weight Loss challenge. Our program lasts 6 weeks and has generated $20,000 in that short period of time.
Read more on More info on launching a $20,000 Six week Weight Loss challenge…

Posted in Business, business of personal training, business success, client retention, customer service, fitness career, fitness industry, fitness instructor, fitness professional, leadership, management, Marketing, personal trainer, personal training, Sales, Sherri McMillan, Uncategorized
March 15, 2011
Hey Fitness Pros,
Spring arrives next week and I can’t wait! I love this time of year when days are getting longer and summer is just around the corner!
Start a Hiking Club for clients
Read more on Launch a successful & profitable Spring program for your clients….

Posted in Business, business of personal training, client retention, customer service, fitness career, fitness industry, fitness instructor, fitness professional, leadership, management, Marketing, personal trainer, personal training, Sherri McMillan, Uncategorized
March 7, 2011
Mud crawl
SM at MMM
Getting crazy for March Muddy Madness
We make it a family event
Posted in Business, business of personal training, business success, client retention, customer service, fitness career, fitness industry, fitness instructor, fitness professional, Human Resources, leadership, management, Marketing, Operations, personal trainer, personal training, Practical Skills, Sales, Sherri McMillan, Uncategorized
March 2, 2011
Hey Fitness Pros,
Spring is on the way and people start thinking about getting in great shape for summer. The days are getting longer and people have a renewed sense of energy! So it’s the perfect opportunity to launch a “Spring Makeover Challenge” or a “Biggest Loser” competition.
Read more on Launch a wildly successful Weight Loss Challenge…

Posted in client retention, customer service, fitness career, fitness industry, fitness instructor, fitness professional, leadership, management, Marketing, personal trainer, personal training, Sales, Sherri McMillan, Uncategorized