Archive for March, 2011

Don’t make this mistake!

March 28, 2011

Hey Fitness Pros,

In the fitness industry, because people are investing in something that is intangible, they often suffer from buyer’s remorse after the purchase. They may have just invested $1,000 and their new trainer sends them away with nothing to show for it. It’s not like they can see the positive changes yet. So you have to do whatever you can to convince them that they’ve made the right decision. Start by affirming the client’s decision. For example:

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Posted in Business, business of personal training, business success, client retention, customer service, fitness career, fitness industry, fitness instructor, fitness professional, leadership, Marketing, personal trainer, personal training, Sales, Sherri McMillan No Comments »

More info on launching a $20,000 Six week Weight Loss challenge

March 21, 2011

Hey Fitness Pros,

I’ve had a lot of questions since our last post regarding launching a successful Weight Loss challenge.  Our program lasts 6 weeks and has generated $20,000 in that short period of time.

Read more on More info on launching a $20,000 Six week Weight Loss challenge…

Posted in Business, business of personal training, business success, client retention, customer service, fitness career, fitness industry, fitness instructor, fitness professional, leadership, management, Marketing, personal trainer, personal training, Sales, Sherri McMillan, Uncategorized 3 Comments »

Launch a wildly successful Weight Loss Challenge

March 2, 2011

Hey Fitness Pros,

Spring is on the way and people start thinking about getting in great shape for summer.  The days are getting longer and people have a renewed sense of energy! So it’s the perfect opportunity to launch a “Spring Makeover Challenge” or a “Biggest Loser” competition.

Read more on Launch a wildly successful Weight Loss Challenge…

Posted in client retention, customer service, fitness career, fitness industry, fitness instructor, fitness professional, leadership, management, Marketing, personal trainer, personal training, Sales, Sherri McMillan, Uncategorized No Comments »