Hey Fitness Pros,
I just returned from the IDEA Personal Training summit in Washington DC. It was a fabulous event and the attendees were awesome!
I was fortunate enough to attend TRX Education Director Fraser Quelch’s session “Changing the Game”. The content is one that all Fitness Pros need to be aware of and take action on immediately!
The basic concept of the session was that the fitness industry is seriously broken. Consider these stats…
- Only 17% of our entire population owns a gym membership
- Of that 17%, only 10% of these gym members, actually use their membership once per week or more
So what that means is that we are positively impacting only 2% of our entire population. Ouch! That’s not a lot and definitely not enough. Obesity levels continue to rise. Health issues are out of control. And we can’t figure out how to motivate people to participate in our services so that we can actually help them!
Fortunately, Mr. Quelch didn’t leave us completely hopeless. He believes the biggest solution to our problem is that we have to make exercise enjoyable. We’ve got to bring the play and the fun factor into our programs.