Archive for February, 2011

The #1 Problem in the Fitness Industry

February 22, 2011

Hey Fitness Pros,

I just returned from the IDEA Personal Training summit in Washington DC.  It was a fabulous event and the attendees were awesome!

I was fortunate enough to attend TRX Education Director Fraser Quelch’s session “Changing the Game”.  The content is one that all Fitness Pros need to be aware of and take action on immediately!

The basic concept of the session was that the fitness industry is seriously broken. Consider these stats…

  • Only 17% of our entire population owns a gym membership
  • Of that 17%, only 10% of these gym members, actually use their membership once per week or more

So what that means is that we are positively impacting only 2% of our entire population.  Ouch!  That’s not a lot and definitely not enough.  Obesity levels continue to rise.  Health issues are out of control. And we can’t figure out how to motivate people to participate in our services so that we can actually help them!

Fortunately, Mr. Quelch didn’t leave us completely hopeless. He believes the biggest solution to our problem is that we have to make exercise enjoyable. We’ve got to bring the play and the fun factor into our programs.

18s and Sherri 8 The #1 Problem in the Fitness Industry

Having fun with Duck, Duck Goose

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Posted in Business, business of personal training, business success, client retention, customer service, fitness career, fitness industry, fitness instructor, fitness professional, leadership, management, Marketing, personal trainer, personal training, Practical Skills, Sherri McMillan, Uncategorized 1 Comment »

Fitness Resort Travel and Teaching Fitness classes for Fitness Professionals

February 8, 2011

Hey Fitness Pros,

If you are like me, I’m already planning spring vacations.  Gotta get some sunshine!  I’m taking my kids and my niece to Dominican Republic and can’t wait!

So as I’m pulling all the details together, I wanted to encourage you all to try a Fitness Resort teaching contract. Teaching classes at a resort has been one of the most rewarding and fun travel experiences for me. I’ve been in the fitness industry for over 20 years and I’m so surprised that it’s only been in the last year that I’ve tried this approach. I guess I always thought, “Who wants to work when you’re on holidays?”  Well here are the reasons that I will continue to travel this way from this point on:

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Posted in Business, fitness career, fitness industry, fitness instructor, fitness professional, personal trainer, personal training, Sherri McMillan, Uncategorized 3 Comments »

5 critical steps to business success as a Personal Trainer

February 1, 2011

Hey Fitness Pros,

I hope you’ve survived the January rush and business is still flowing in.  It’s been one month since many of our clients have set New Year’s Resolutions and of course, it’s our job to provide the guidance, support, education and kick in the butt that our clients need to keep them on track so they experience incredible results.  Well, I think of this blog as the kick in the butt that many fitness pros need to ensure they enjoy a prosperous career.  So I’d ask each of you the same questions that I’d ask my fitness clients.  Are you on track for your 2011 business goals? If not, ask yourself what you need to start doing?  What do you need to stop doing?  What do you need to keep doing?

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Posted in Business, business of personal training, business success, client retention, customer service, fitness career, fitness industry, fitness instructor, fitness professional, Human Resources, leadership, management, Marketing, Operations, personal trainer, personal training, Practical Skills, Sales, Sherri McMillan No Comments »